Burger King UK is melting down plastic toys for good

*** FREE FOR EDITORIAL USE *** Burger King has installed a giant melting bunny on the Southbank, marking the launch of its Meltdown – a nationwide toy amnesty, as it today announces the removal of all plastic toys from its King Junior meals.
Burger King® UK has installed a giant melting toy on the Southbank as it invites the nation to join its Meltdown and turn unwanted toys into something amazing.
The oversized jeep-driving bunny, Beep Beep, is designed to symbolise the major step Burger King® UK is taking to reduce single-use plastics. As one of the biggest toy suppliers, Burger King® UK will be completely removing all plastic toys from its King Junior Meals from today.
This significant move marks a key commitment by the brand to improving wider sustainability practices.
The Home of the Whopper® is now calling on the public to join them in the movement and do something brilliant with their old plastic toys. Meltdown will see plastic toy amnesty bins installed in every restaurant across the UK.
People are invited to drop off their giveaway or free meal plastic toys and give them a new lease of life so they can be transformed into
future interactive play opportunities for families at Burger King® restaurants across the UK.
All free* toys will be accepted in the amnesty bins, even if they’re not from King Junior Meals, so everyone can get involved in making a positive impact. Not only that, those taking part in the Meltdown between 19th – 30th September will receive a free King Junior meal with any purchase of an adult meal.
The move will save an estimated 320 tonnes of single use plastic annually and is part of a wider commitment on plastics reduction. In partnership with the world’s leading Circular