HARIBO is bringing a burst of joy to London Waterloo this July, as its “Here For A Cheer!” tour kicks off with a feel-good pop-up created to turn everyday efforts into moments worth cheering.
Inspired by new HARIBO research into the little moments people believe deserve more recognition, the colourful HARIBO “Cheer-Thru” will land in the station’s Main Concourse, inviting commuters and passersby to pause for a moment of cheer during their day.
For one day only at Waterloo, Londoners will be able to step inside the “Cheer-Thru”, enjoy high-energy cheer moments and receive a little HARIBO reward on their journey, while stocks last.
The Waterloo pop-up marks the first stop on HARIBO’s summer tour, which will be travelling across the UK to spread smiles, share little rewards and recognition, and remind people that everyday efforts deserve a cheer.
Philip Murphy, Chief Marketing Officer & MD at HARIBO, said: “We’re kicking off summer by celebrating the everyday efforts that often go unnoticed. Waterloo can expect lots of energy, smiles, little rewards and we have a few surprises up our sleeves – all designed to bring a burst of cheer to the day.”
Where: London Waterloo Station, Main Concourse
When: Thursday 2nd July, 10am–5pm
