To mark the 20th anniversary of Tesco Finest, the UK’s first premium, own-brand food range, the supermarket today announces the launch of ‘DEVOUR – the exhibition you can eat by Tesco Finest’, an immersive exhibition curated with Bompas & Parr, fusing the worlds of food, art, design and theatre to create an exploration behind its products and an adventure for all the senses.
Launching to the public on Thursday 11th October, Devour will allow food lovers to travel through six different experiences that take the concept of a tasting menu to a new, fully sensorial and interactive level, bringing to life the lengths Tesco Finest goes to to ensure the best quality food and drink.
Guests will enjoy a welcome aperitif, as they step inside the Tesco Finest Vintage Grand Cru Champagne bottle and are greeted by all things effervescent for an unforgettable bubble catching experience, which brings to life the 250 million bubbles inside every bottle. Drinkers will be able to catch floating edible champagne bubbles in their mouths before enjoying a refreshing glass of bubbly.
From venturing down a Himalayan salt mine to embarking on a foraging expedition to play a wild mushroom symphony and seeing the unimaginable come to life with an edible rainbow, the multi-sensory taste journey will take diners through a whole meal, from aperitifs to starters through to main and dessert.
Guests will also be able to take away their own ‘sensory selfie’ – a visual depiction of the tastes they respond most strongly to. An electroencephalography (EEG) headset worn throughout the journey will analyse food fans’ reactions to different tastes and record electrical brain waves as they eat their way through the exhibition, delivering a personal profile of their responses to the food and drink.