London food delivery company aims to save jobs and support suppliers with HSBC UK loan


The Pure Package, a premium pre-prepared meal delivery programme company based in London, has received £250,000 of funding from HSBC UK through the Coronavirus Business Interruption Loan Scheme (CBILS). The loan has enabled the company to protect 30 local jobs and ensure it can continue supporting suppliers during this uncertain time.

Founded in 2003, The Pure Package was one of the first premier food box delivery services in the UK, specialising in balanced and healthy tailored meal plans that include natural, free-range or wild ingredients that are ethically produced. Earlier this year, The Pure Package stopped all deliveries in line with social distancing guidelines. It continued to grow and deliver over 10,000 meals a week, nationwide through its sister company Balance Box.

The six-figure funding from HSBC UK has provided vital support to The Pure Package by helping cover business and supplier costs as well as enabling the business to continue to pay staff. The funding also has supported The Pure Package’s focus on its nutrition courses which it moved online during the last few months. During the crisis The Pure Package set up the online nutrition and culinary practice course which now hosts over 60 students and is continuing to grow.

As the social distancing restrictions begin to be lifted, The Pure Package has gradually started producing the meals again and, with the help of the funding from HSBC UK, allowed for the social distancing needed for staff, and a more flexible working system insuring the safety of the team.

Jennifer Irvine, Founder of The Pure Package, said: “The last few months has had a huge impact and we anticipate that the next few months will continue to be challenging, even as we start to gradually roll-out our food boxes again. The loan received from HSBC UK and our Relationship Manager, Sunny Walia was extremely supportive and patient throughout the entire process. This meant we could support staff and suppliers and continue with our online nutrition courses during the pandemic. We are now in a strong position to recover and rebuild the business.”