A taste of Madrid is landing in BOXPARK Shoreditch this summer, as Madrí Excepcional Limón unveils The Squeeze It Inn – serving up a complimentary chilled beer and Spanish style snacks designed for quick get-togethers and sociable summer moments.
Created to celebrate the launch of new Madrí Excepcional Limón, a lemon flavoured beer with a fresh, zesty lemon aroma and a naturally sweet, balanced taste, the experience invites people to squeeze in a catch up with friends in a lively, Spanish-inspired setting without leaving the city.
Inspired by the social spirit and street-side drinking culture of Madrid, where cold beers and small bites are enjoyed casually, The Squeeze It Inn brings that same vibrant summer energy to London. The experience celebrates informal social moments, playful conversation and catch ups that feel full of flavour.
Designed around the nation’s self declared “perfect” amount of time for a catch up with friends, 84 minutes, the experience includes playful conversation prompts, Spanish style snacks and complimentary newly launched Madrí Excepcional Limón, encouraging friends to cover off life updates, gossip and summer plans together.
Expect a vibrant, sun-soaked space designed to capture the spirit of Madrid, where adults can enjoy a complimentary chilled Madrí Excepcional Limón. It’s a moment to come together, soak up the atmosphere and enjoy a sociable summer gathering with a fresh citrus twist.
Anca Secara, Marketing Controller for Madrí Excepcional at Molson Coors, said: “Summer is all about making the most of those easy going moments together. With Madrí Excepcional Limón, we wanted to create something that captures the vibrant, sociable spirit of Madrid – bringing people together over great flavour in a way that feels relaxed and effortless. The Squeeze It Inn is all about celebrating those catch ups this summer with a fresh, citrus twist.”
The Squeeze It Inn will be popping up at BOXPARK Shoreditch on Thursday 4th June 2026 from 12pm to 9pm*. To enjoy a complimentary Madrí Excepcional Limón and snack, simply head down to the stand. 18+. T&Cs apply. Available while stocks last.
