10 Best Sales Funnels That Actually Make You Money

Look, everyone’s trying to grow their business, right? And you’ve probably seen a ton of tools claiming they’ll magically fix your sales. Funnel builders? Yep, they’re everywhere. And for good reason – a good funnel turns window shoppers into paying customers. But here’s the catch: there are SO many options. How do you pick one that actually helps your bank account, not just builds pretty pages? You’ve seen those endless “best of” lists. This isn’t that. We’re skipping the fluff and focusing on one thing: Return on Investment (ROI). We’re talking about tools built to get you real results, make your ad spend work harder, and squeeze every bit of value from your leads. It’s not just about getting conversions; it’s about getting valuable conversions without wasting time and money.

So, let’s dive into 10 sales funnel builders that really care about your ROI. First up, a tool that’s all about smart engagement and real results.

1. involve.me: Smart Funnels for Serious ROI

When making every penny count is your top priority, involve.me is a strong contender. Why? It’s great at getting users involved (see what they did there?), lets you get started fast, tailors experiences, and gives you data you can actually use. All this means you spend less to get customers, and they stick around longer. Think of it as a machine for turning casual website visitors into genuinely interested leads.

• Get Up and Running Quickly (and Save Cash): You can literally start a project on involve.me in seconds. Seriously. Use their templates (they have 300+!), build from scratch, or let their AI whip up an on-brand funnel for you fast. Getting your funnel live sooner means leads and revenue come in sooner. That’s a direct win for your ROI because you’re not burning hours (and money) on setup.
• Better Leads Thanks to Personalization: This platform has a great drag-and-drop editor. You can build multi-step funnels with forms, quizzes, calculators and surveys. These bits work together to pull users in, grab their info, and guide them while figuring out if they’re a good fit. The cool part? Tools like conditional logic mean the funnel changes based on what people answer. This makes the experience way more relevant, so fewer people bail, and more convert. Big plus for ROI.
• Real Data That Helps You Improve: involve.me gives you a live dashboard showing what’s working (and what’s not). Think response rates, where people drop off, and who converts. Even better for ROI: AI-powered reports give you quick summaries and smart tips to make your funnels perform better. It’s like having a coach telling you how to spend your marketing money wisely.
• Smooth Workflows = More Efficiency: It connects with over 60 other tools you probably already use; CRMs like Salesforce and HubSpot, email tools like Mailchimp and Klaviyo, and automation helpers like Zapier and Make. This means less boring manual data entry (which secretly costs you money!) and makes it easier to see the true ROIof your whole setup.
• Build Trust, Get More Conversions: You can make every funnel look exactly like your brand (your logo, colors, fonts). Plus, they look great on any device right out of the box. This professional touch builds trust, makes things smoother for users, and that means better conversion rates. You can put these funnels anywhere too: embed them, trigger as popups, or share as standalone pages.
• Plays by the Rules & Grows With You: involve.me is on top of data privacy (like GDPR), which builds trust and helps you dodge expensive fines. That’s good for your long-term ROI. It’s also built for businesses of all sizes and can scale as you grow. Decent pricing and support help make it a solid investment.

Bottom line: involve.me is all about creating interactive, personalized journeys that actually qualify leads well. Plus, it gives you the tools to measure and tweak. If you want to do more than just collect names – if you want to convert them profitably – this is one to check out.

2. ClickFunnels: The Speedy Choice for Direct Sales

You’ve probably heard of ClickFunnels, especially if you’re into direct marketing. Their big promise for ROI? Speed. They help you launch proven funnel types (like for webinars or product sales) fast.

• ROI Angle: Getting standard funnels up quickly means you can test offers and start making money sooner. Plus, it has built-in email and affiliate tools, which could save you money on other subscriptions if it’s got everything you need.
• Key Features: Think pre-built funnels, drag-and-drop editing, A/B testing, and tools for memberships and affiliates.
• Keep in Mind: It’s great for straightforward sales funnels. But if you need really deep, personalized interactions like involve.me offers, it might not be as flexible. Also, while “all-in-one” sounds good, it can be a bit restrictive if you need more specialized tools for other tasks. I’ve seen folks get frustrated if they try to push its ‘all-in-one’ tools beyond their limits. It’s not the cheapest option, so your ROI really hinges on using everything it offers.

3. HubSpot Sales Hub: CRM-Powered Funnels for Sales Team Wins

HubSpot’s Sales Hub isn’t just a funnel builder; it’s part of their giant CRM platform. So, its ROI comes from being deeply tied into your sales process and customer data.

• ROI Angle: This is all about making your sales team more efficient. Better lead management from start to finish, and using all that rich CRM data to target and follow up smarter. The win here is boosting your sales team’s productivity and helping them close more of the deals already in your pipeline.
• Key Features: Landing pages, forms, email sequences, meeting scheduling, sales automation, and killer CRM integration. The analytics are solid too.
• Keep in Mind: While it can build pages and forms, it’s not really designed for those super interactive standalone lead funnels (think complex quizzes or calculators like involve.me can do). The ROI here is more about optimizing your sales process than flashy front-end lead capture. It can also get pricey as you add more users and features.

4. Leadpages: Fast Landing Pages for Top-of-Funnel ROI

Leadpages is all about one thing: helping you create high-converting landing pages quickly. So, its main ROI punch comes right at the start of your funnel: getting leads efficiently.

• ROI Angle: Speed to market with landing pages and lead forms that are already optimized to convert. Their A/B testing features are key for tweaking pages until they sing, which directly cuts down your cost per lead.
• Key Features: Drag-and-drop page builder, tons of templates, pop-ups, alert bars, A/B testing, and even website building.
• Keep in Mind: It’s awesome for creating a series of pages that act like a funnel. But if you need really complex, multi-step calculations or logic that changes on the fly, it’s not as specialized as some other tools. The ROI boost is mainly from making that first conversion point super efficient, less about intricate mid-funnel engagement.

5. Kartra: The All-in-One Platform

Kartra tries to be your all-in-one marketing buddy. We’re talking funnel building, email, video hosting, memberships, helpdesks,… the works. Its ROI promise? Saving you money and hassle by having it all under one roof.

• ROI Angle: The idea is you can ditch a bunch of other separate tools and their monthly fees. Better yet, having all your data in one place should make campaigns easier to manage. It’s like a Swiss Army knife; it does a lot.
• Key Features: Page builder, campaign builder, email automation, video marketing, helpdesk, calendar, affiliate management.
• Keep in Mind: Because it’s an all-in-one, some individual tools might not be as deep or offer those super-specific interactive bits (like involve.me’s advanced calculators or product recommendation funnels) that you’d get from a dedicated tool. The learning curve can be a bit steep too, and you’re paying for all the features, whether you use them or not.

6. GetResponse: Email Smarts with Funnel Power for Nurturing ROI

GetResponse started out strong in email marketing and has since added landing pages, conversion funnels, webinars, and automation. Its ROI often shines when it comes to nurturing leads through tight email integration.

• ROI Angle: Turning leads into customers using automated email sequences and targeted messages inside the funnel. Their “Autofunnel” feature is designed to make it simpler to create campaigns that warm up those leads.
• Key Features: Email marketing (obviously!), automation builder, landing pages, webinar hosting, conversion funnels (Autofunnel), and a basic CRM.
• Keep in Mind: It does offer funnel building, but the customization and interactivity for really complex data gathering or calculations might be a bit more limited than platforms like involve.me. Some folks find the funnel building interface less intuitive than dedicated builders.

7. Unbounce: AI-Boosted Landing Pages for Better Conversion ROI

Unbounce is a heavyweight in the landing page world, known for its focus on conversions and, more recently, some cool AI features. Its ROI comes from getting the absolute most out of that first impression.

• ROI Angle: Using AI to help write copy, tweak designs, and A/B test your landing pages to really bump up those conversion rates. This means your cost per lead goes down, and your ad spend works harder. Smart.
• Key Features: Drag-and-drop builder, loads of templates, AI copywriting and optimization (they call it Smart Traffic), pop-ups, sticky bars, and A/B testing.
• Keep in Mind: This is mainly a landing page optimization tool. Super important for the top of your funnel, no doubt. But building out really long, logic-driven interactive funnels isn’t its main gig. You’d likely pair it with other tools for the deeper funnel stuff.

8. Instapage: Personalized Ad Landing Pages for Advertising ROI

Instapage is for advertisers who want to squeeze every drop of ROI from their ad spend. It helps you create personalized landing pages at scale, making sure your ad message perfectly matches what people see on the page.

• ROI Angle: Boosting conversion rates from your paid ads by making sure the experience is super relevant for different ad groups and audiences. This makes your ad budget go way further.
• Key Features: Landing page builder, AdMap (cool for seeing ad-to-page links), personalization tools, A/B testing, collaboration features, and solid analytics.
• Keep in Mind: This is a premium tool aimed at folks running a good amount of ad traffic. It’s fantastic for personalizing that post-click experience. But if you’re looking for a broad funnel builder to create complex interactive sequences, this isn’t quite it.

9. Systeme.io: The Freemium All-Rounder for Budget-Friendly ROI

Systeme.io has made a name for itself by offering a lot of marketing tools (funnel builder, email, website builder, affiliate programs, online courses) often with a very generous free plan.

• ROI Angle: Big cost savings, especially if you’re a startup or just keeping a close eye on your budget. Getting so many essential tools for free, or at a lower price than many others, is the main draw.
• Key Features: Sales funnel builder, email marketing, blogging, membership sites, affiliate management, automation.
• Keep in Mind: The number of features for the price is pretty amazing. But, the depth and polish of each individual tool (like how much you can really customize the interactive bits in the funnel builder) might not be on par with more specialized or pricier platforms. The ROI here is heavily skewed towards saving money upfront.

10. Thrive Suite (Thrive Themes): WordPress Funnels for Content & Conversion ROI

Thrive Suite is a set of WordPress plugins built for websites that are all about conversions. It includes tools like Thrive Architect (for page building), Thrive Leads (for lead gen), Thrive Ultimatum (for scarcity), a Quiz Builder, and more.

• ROI Angle: If your business lives and breathes WordPress, Thrive Suite lets you build pretty sophisticated funnels and conversion elements right inside your existing site. This can cut costs and help you leverage your content really well.
• Key Features: Drag-and-drop visual editor (Thrive Architect), A/B testing, advanced lead gen forms, quiz builder, scarcity marketing tools, and even a theme builder.
• Keep in Mind: It’s only for WordPress, so if you’re not on that platform, this isn’t for you. While it’s powerful within WordPress, juggling multiple plugins can sometimes get complicated or cause conflicts. And the user experience is all within the WordPress dashboard.

Maximizing Funnel ROI: It’s More Than Just the Platform

Okay, picking the right tool is a big step. But it’s not the only step to get amazing ROI from your funnels. Here’s what else really matters:

• Know Your Audience (Like, Really Know Them): Want personalized funnels? You gotta know who you’re talking to. What makes them tick?
• Test Everything. All The Time: Don’t guess! A/B test your headlines, your offers, your buttons, your page layouts, those cool interactive bits. Always be testing.
• Make Your Value Crystal Clear: At every step, the user should think, “Aha, I get what’s in it for me!”
• Mobile is King (or Queen): So many people will see your funnel on their phone. It has to work perfectly. No excuses.
• Track What Counts: Don’t get lost in vanity metrics. Focus on:
  • Conversion rates at each stage
  • How much it costs to get a customer (CPA)
  • How much a customer is worth over time (CLV)
  • And, of course, the overall ROI of your funnel.
• Connect Your Tools: Make sure your funnel talks to your CRM and other marketing software. This helps you follow up with leads properly and saves you a ton of manual work. Think of the time saved!

So, What’s the Bottom Line? Make Your Funnels Work For You.

You can’t afford to just build funnels and hope for the best. You need an approach that’s all about ROI. That means finding tools that are more than just flashy. They need to be smart, efficient, and actually help you connect with people in a way that brings in valuable leads.

Look, many platforms have some good bits. But from what I’ve seen, involve.me does a particularly solid job of tying everything back to ROI. It’s quick to get started with, lets you personalize things deeply (which means better quality leads), gives you data to improve, and plays nice with other tools. It really hits the main points if you’re serious about ROI.

Ultimately, by creating customer journeys that are engaging, adapt to the user, and are easy to measure, you’re setting yourself up so your funnel investment actually pays off. Choose smart, keep your eye on the prize (that sweet ROI!), and you’ll be in a great position to grow.