Did you know that the average conversion rate on Google Ads is 4.40% for search? That’s a pretty promising figure in comparison to other forms of advertising such as the Display Network. But depending on the industry, your conversion rate could be as high as 7.98% (e.g. automobile industry). So, if you’re interested in getting more engagement, sales leads, and conversions, it’s necessary to invest in Google. The tool you should use in particular is Google PPC Ads.
What are Google Ads, and how does it work?
Google Ads, formerly Google AdWords, refers to an online advertising platform that has been designed and developed by Google. Businesses can use Google Ads to showcase their brand and promote their products/services.
Types of Google Ads formats
- Search campaigns – These are the ads that are displayed on the Google search engine when someone is searching for a product.
- Display campaigns – These ads leverage the power of visuals, such as images, graphics etc., to showcase offerings in a visually appealing manner.
- Video campaigns – These are Google ads that are delivered in the form of video and are great to increase brand awareness. The majority of video traffic comes from the Google-owned site, YouTube.
- App Campaigns – These are Google AdWords campaigns that can be used when promoting your new mobile application.
- Google Shopping Network – This is a comparison engine that showcases your product inventory, ready for your customers to purchase. These ads come in the form of carousels and display the product/service inventory in a visual form across the Google Network.
Google ads vs Google Shopping Ads
In truth, Shopping Ads are actually a type of Google Ads format. As discussed above, there are various types of Google advertising templates that you can choose from, when running your Ads campaign. Shopping Ads is one of them if you are an e-commerce store.
Google Shopping Ads are used to promote products in a visual format, unlike Google Ads, which are text-based and are oftentimes used for products and services. So Google Shopping is tailored towards eCommerce sites that carry a considerable volume of products.
10 Benefits of using Google ads for your online advertising
You’ll be able to reach millions of people
Today, Google has over 1 billion active users. Since Google ads display on Google, you’ll be able to showcase your product to a large-scale audience.
You can leverage the power of customer intent
People use Google for many reasons – to find out general information, to compare products/prices, to check customer reviews etc. You can use Google Ad Management tools to design campaigns that focus on intent and deliver customised ads.
You’ll be able to run advertising campaigns on any budget
Depending on which industry you belong to and your advertising goal, you may end up spending anywhere between $500 & $10,000 per month. This makes Google AdWords excellent for businesses of all sizes.
You’ll be able to target customers for specific demographics, across countries, cultures, and languages
Currently, Google search supports 45 languages, and more languages are added each month. This means you can target specific audiences from various countries and deliver ads in their languages, which will make the message more powerful.
You can generate higher ROI through Google AdWords, than SEO
Google AdWords delivers an 8:1 ROI, where you can earn up to £8 for every £1 you spend. In comparison, a good SEO ROI ranges between £2.75-£3.0 for every £1 invested. You can definitely earn a lot more through Google ads.
You’ll be able to integrate email marketing into your ad campaign
Recently, Google integrated their Gmail into the Google marketing platform. This means advertisers and Google Ad specialists can now start delivering interactive ads on Gmail as well. This will enable you to reach more people.
You’ll be able to track customer engagement and re-market to them
The Google Ad Management tool comes with a robust campaign monitoring feature, where you can track how well your Google Ads campaign performed. You’ll be able to see who has engaged with your ad, what actions they have performed on your landing page, and whether the ad has resulted in conversions or not. You can also re-market the products they were interested in the next time they visit Google, thus increasing the chances of conversion.
You can achieve different advertising goals with unique bidding strategies
Google AdWords offers businesses different bidding strategies, where you pay Google only in the event that the desired outcome takes place. These bidding strategies are tailored to the different types of Ad Campaigns and business goals. These include:
- Smart Bidding
- Cost-per-click Bidding
- Visibility Bidding
- CPV Bidding (Video Ads Only)
This way, you’ll be able to tweak your ad campaigns according to the business goal you want to achieve.
Target customers across all devices
By using Google Ads, you’ll be able to reach millions of people who may exclusively use their smartphones to search for and buy products.
Get access to Google’s cutting-edge ad management technology
Google tech is constantly evolving and innovating, pushing the limits to the next digital transformation. When you use Google Ads and the Google Ad Management tools, you’ll be able to take advantage of the latest software upgrades they implement. This way, your ad campaigns will be more effective than any other platform available.
Google is a company that has been at the forefront of AI, machine learning, and deep learning for many years. The company uses AI and ML to help brands fine-tune their advertising campaigns.
ML and AI can now be used to track and monitor search behaviors on Google. Using these real-time insights, Google will correct and run campaigns that are responsive and optimised for success.
Google’s AI automation tool also reduces your effort when selecting advertising goals, setting bids, running & testing ad campaigns, and improving the focus of your Google Ads. Plus, this AI and ML feature generates data-rich reports which help you gain a deep understanding of your visitors & clicks, enabling you to create more compelling Google AdWords campaigns in the future.
Gain Google Ads training and learn how to use this powerful tool
Google AdWords can be a powerful tool in your brand strategy. Why not make use of this expert technology and make a mark online? Our Google Ads Specialist John Cammidge is a reputed PPC Consultant with over 18 years of experience creating, running, and managing Google Ads campaigns. He can also train you on using and optimising your Google Ads Campaigns with the skills you need to run your business successfully.
