In today’s competitive market, businesses are constantly looking for new ways to attract more customers and boost their brand reputation.
One often-overlooked strategy, especially for businesses that cater to families, is installing a playground on the premises.
Whether you run a restaurant or a retail store, adding a playground can offer several valuable benefits, and here are just five key advantages for you to consider.
1. Attract More Families
Perhaps the most immediate and noticeable benefit of adding a playground to your business is the ability to attract more families. Parents are naturally drawn to places where their children can play safely, and a business with a playground offers a built-in incentive for families to not only visit you but to stay longer.
For example, restaurants with outdoor play areas often see an increase in family dining, especially during weekends and school holidays.
With playground experts such as Creative Play, you can design a family-friendly environment that meets a need and helps to build loyalty.
2. Increase Customer Dwell Time and Repeat Visits
The longer a customer stays on your premises, the more likely they are to spend money. Playgrounds encourage longer visits, as parents are less likely to feel rushed when their children are entertained and occupied.
This relaxed atmosphere can translate into more purchases, whether it’s a second cup of coffee, an additional item of clothing, or a spontaneous meal.
In fact as UK soft play centres have seen strong recovery and growth post‑COVID: visitor numbers to leisure facilities including soft play have been rising, with some businesses reporting 20% year‑on‑year growth, adding one to your business can not only encourage your customers to stay longer but also keep coming back.
3. Strengthen Community Engagement
Adding a playground can transform your business into a community hub, especially in suburban or urban areas where safe, accessible play spaces are in high demand.
Hosting family-oriented events around your playground can further cement your position in the local community.
When families associate your business with positive experiences and fun memories, they’re more likely to remain loyal and recommend your services to others.
4. Enhance Your Brand Image
Offering a playground signals that your business is modern, customer-focused, and socially responsible. It shows that you understand the needs of families and are willing to invest in creating a welcoming, inclusive environment.
This family-friendly image can help differentiate your business from competitors. In sectors where businesses often struggle to stand out, such as cafes or shopping centres, a playground can provide a unique selling point.
Customers that see the value in your overall brand are also more likely to write positive reviews on platforms such as Tripadvisor, or even recommend you to their friends and family.
5. Boost Employee Morale and Recruitment
While playgrounds are primarily designed for customers, they can also have a positive impact on your staff.
Many employees often benefit from a livelier, more energetic environment, especially when the business is thriving and customer interactions are positive.
And, when your employees can see the benefit of the good you’re trying to do for the community, it can boost the pride they have in their work.
Have you added a play area to your business? Share your experience in the comments below!
