Promoting your brand or business requires creativity and a solid plan. However, there is still a tried and true method of promotion that still gets some of the highest ROI and brand awareness – branded coffee mugs.
Yes, branded mugs. Coffee is everywhere. Everyone loves to drink coffee, some even make it a part of their personality.
A branded mug, therefore, is great merchandise since it’s a useful product and can give you priceless impressions and brand awareness.
Here are the top 5 reasons why you should start using branded coffee mugs to boost your business and get more consumer awareness.
1. Branded Mugs Increase Your Brand Exposure
The modern consumer in the 21st century is bombarded with marketing messages all the time! Your job as a brand is to cut through all the noise. Branded coffee mugs help you with that – that too creatively and effectively.
Coffee is ubiquitous in our lives now. You can use this phenomenon to get invaluable exposure for your business. With some creative placement of your brand in coffee mugs, you put them in front of many eyes.
Your brand awareness will increase as people come across the mugs. And once your branded cups are out in the wild, it can act as a 24/7 pay-once promotional campaign.
2. They Have Fantastic ROI
Branded mugs are a fantastic return on investment. You can make high-quality branded mugs without spending a fortune. Traditional marketing campaigns tend to be very expensive.
Additionally, it is hard to measure the exact ROI you get from them. It is a different story with branded mugs. Many suppliers make high-quality branded mugs. And if you order in bulk, you can get discounts as well.
It is a simple, yet effective marketing campaign. Moreover, branded mugs do not have an ending period like marketing campaigns do. People use these mugs for a long time. So, once you make some, it can keep on giving returns for a while.
However, that is not to say that mugs are the only thing you need. That would be quite ridiculous. However, a clever tie-in with your campaign will give you awesome returns.
3. Branded Mugs Give You a Chance to Showcase Your Creativity
Making branded mugs for your business is not just about slapping your logo onto a mug. You can design the mug to convey your brand messaging with unique art and design.
This is where you get a chance to showcase your brand’s creativity. Creativity has always captured people’s attention. When you see a creative billboard or a creative ad, you stop and admire it. The brand name also sticks.
It is one of the best ways to break through the noise. Branded mugs are essentially a blank canvas for your brand to showcase its creativity. With memorable design and messaging, you can create a head-turner of a branded mug.
4. Get Unlimited Impressions Out in the Wild
Once your mugs are out there, they become an impression machine! An impression in marketing terms is when a user or potential customer sees an advertisement.
Since mugs can make it into many corners of our lives, the probability of them seeing that advertisement is much higher. The best part of all this, is you only pay once to make the mug.
With traditional marketing campaigns, you will need to pay for every impression you get. Moreover, there’s no guarantee all those impressions will convert.
Well, there is no guarantee for that with branded mugs either. However, you are not paying every time someone looks at your branded mug.
5. Branded Mugs Make Fantastic Gifts
Branded mugs also make superb gifts for your corporate customers, employees, and even friends. They are useful and practical. Whoever you give a mug to, is probably going to be using it for a while.
This also means you get more impressions, and your brand awareness increases. Plus, since they are cost-effective, it can be a great way to show appreciation for a corporate customer or friend.
Are Branded Mugs Outdated?
Of course not. While digital marketing is all the rage nowadays, branded mugs, and branded merchandise in general are here to stay. They are physical objects people can develop a real liking for.
Moreover, there is a psychological impact as well. Giving someone branded merchandise develops a sense of belonging and positive association. Especially if the said mug is of high quality.
You have seen people using branded merchandise from top names like Google, and Meta, and from popular movies and TV shows as well. It is hard to ignore the feeling they create for people.
If your brand name is strong enough, your customers will be proud to represent you and use your branded products. For example, did you know Google gives out a hat with “Noogler” printed at the front?
“Noogler” means someone new to Google. A lot of new joiners love wearing the hat since they want to associate themselves with the brand. Let’s be honest: There is also prestige that comes with that!
The same can also be true for your brand as well. A high-quality branded mug can increase brand awareness and generate lots of impressions. Additionally, you can create a lasting impact by being creative with your design and messaging.
Perfect Occasions to Use Branded Mugs
Branded mugs are a very versatile piece of merchandise. Which makes them perfect for a wide variety of occasions. Here are some impactful times you can hand them out for memorable branding:
At a Trade Event
Most trade events are pretty similar. Companies are trying to put their best foot forward and showcase their products or services. This is where you can come along and do something extra to remember your company.
Product Launch Events
If you are launching a new product or service, you certainly want to make a splash. Branded mugs and other branded goodies are perfect for an occasion like this. It helps you create a lot of positive brand associations along with the fantastic product launch event.
Partnership or Sponsor Events
Handing out branded mugs during partnership meetups or sponsor events is a fantastic way to strengthen relations and also show that you are invested! It creates a positive feeling for the brands that you are partnering with, which can lead to a more fruitful partnership in the long term.
Employee Appreciation
Let’s not forget your company’s most important asset – your employees. Branded mugs are great gifts for your employees to show appreciation. They are useful and also something that they can show off to others – which gives you more brand awareness.
Conclusion
Customized branded coffee mugs are the perfect merchandise for promotional occasions and more. They are useful and also have excellent ROI as well.
Think of them as an empty canvas, where you can let your brand’s creativity shine. These coffee mugs can act as the perfect first touch point with your business for potential customers.
