Are you thinking about rebranding or starting a new business? Then you might be considering working with a brand strategy agency in London. They are going to offer an experienced team with the expertise your business needs. Not only is this going to improve brand awareness and attract new customers, but it is also going to save you time and give you peace of mind. You can feel good about making an investment in the future of your brand.
If you have never hired a brand strategy agency before, you will soon discover there are a lot of companies offering this service in London. You are going to have to carefully consider what agency is going to be the right fit for your brand. Since it can be difficult to know where to start, here are five things you should look out for when you are choosing a brand strategy agency.
Introductory Offers
When you are working with any new company, you are always going to be cautious. You do not know the team yet nor have a good idea of what their expertise are. A lot of companies can sell you the dream online and it can be a different story when you hire them. This is why it is beneficial to look out for introductory offers when it comes to a brand strategy agency. This can mean low risk and you can understand more about how an agency works. For example, Recipe Design offers a free strategy review to start with. This is going to allow you to interact with the team and find out how they operate. You can see their years of experience in the act and make sure that they are a good fit for your brand and what you would like to achieve.
An Experienced Team
If you are a business owner that finds it difficult to hand over tasks and responsibilities to others, then you might be cautious about hiring a brand strategy agency. But, you have to remember that they are going to have the expertise and training you need. One way you can enjoy peace of mind is by choosing a brand strategy agency that has experience. In other words, they have been established for several years or their team members have worked on brand strategy for a long time. This can assure you that they know what they are doing and they have worked on certain goals before.
Big Brand Clients
It can be encouraging to see that a brand strategy agency has previously worked with big brands. This demonstrates that they have a skilled team and that they are able to meet the demands of a large company. Often, you are going to find out about previous clients on the agency’s website. See if you recognise any of the brands they mention. This might help to alleviate some of your worries and you can know that your brand is going to be looked after.
Of course, it can be reassuring when you see big brands and companies on the books of a brand strategy agency. But, it can be even better when you see case studies and examples of their work. Look out for a brand agency that offers a portfolio on their website. It will be very useful to take a look through this and what they have achieved for their clients. This can help you make your decision and choose the right agency for you.
Industry Expertise
You will soon discover that there are different types of brand strategy agencies out there. Namely, there are going to be some agencies that are a jack of all trades. In other words, they take on any brand from all industries. But, this might not be the best option for you, depending on the industry your business is in. Remember how that saying goes; a jack of all trades, a master of none.
Sometimes, it is better to look for a brand strategy agency that has specific industry expertise. This can give you peace of mind and you know that the team understands the needs of a certain sector. Indeed, a brand in the healthcare industry is going to have very different needs to a business in the fashion industry. Therefore, look for a brand strategy agency that specialises in the same industry as your business so that you can access specific and relevant knowledge and experience.
