If you’re looking to create a social media page packed full of stunning photos, videos, and images, then you’re going to use Instagram. However, not every type of image performs well, which is why we’ve put this article together to let you know what’s doing well in 2023.
Giveaways and Contests
People love getting deals and freebies from their favorite businesses, which is why giveaways and content posts do extremely well on Instagram. For the image, you can create a photo collage of the prizes or products you’re giving away, and then go into more detail through the caption.
Shoppable Tags
More people are using mobile phones to shop in 2023, so it’s no surprise that social media platforms like Instagram are riding this trend. In particular, businesses can post content with shoppable tags, or product tags, which link users to online stores. By leaving Instagram and landing straight on the product page, consumer friction is reduced and business sales rise significantly.
Videos outperform all other content types, which is why Boomerangs and GIFs do well on Instagram. Instead of creating a full-length video, these moving images capture the audience’s attention by offering a small snapshot. This is a great tool for showing off additional product features, like a fashion retailer allowing customers to peek inside a designer handbag by opening it up in the GIF.
When businesses can tell a meaningful story on Instagram, they’ll see more shares and engagement. The best image type for this is multi-image, which allows users to scroll through a series of images on one post. For example, an interior design company might post about a property transformation, showing the before and after.
Businesses use social media platforms to build a stronger relationship with their customers by showing off their brand’s personality, and what better way is there to do that than with behind the scenes snaps? In particular, content centered around happy employees drives results by showing the audience a business is a positive place to be.
Even though behind-the-scenes content is powerful, it’s important to make sure it’s authentic. If your content feels forced, you’ll end up severing some of the consumer trust.
Social media platforms are full of trusted influencers with thousands of followers, which is why their brand content always has a positive impact on a business’s sales. Just as influencers can mention you in their content, you can ask their permission to share a picture of them with your products, which will benefit both you and the influencer.
Social media is all about following trends and tapping into mass consumer interest. For example, during the Superbowl, content centered around the event will do extremely well. The same goes for seasonal content like Thanksgiving, Christmas, and July 4th.
Powerful content on Instagram has never been more important, especially since its algorithm switched up the way it pushes popular content. Therefore, if you’re not already using the above image types in your Instagram marketing strategy, it’s time to make some positive changes.
