To celebrate the brand’s UK arrival ahead of National Vodka Day on 4th October, the fastest-growing US spirit brand, SVEDKA Vodka, will land in London with a larger-than-life new meeting point for consumers 18+.
Standing four metres high, the illuminated martini glass fountain is built to be impossible to miss, offering a prominent meeting spot for adult friends to kick off their night.
Live at Borough Yards from Wednesday 30th September until Thursday 1st October, Meet Me For A SVEDKA Vodka Martini takes the ‘where shall we meet?’ out of the group chat, giving friends of legal drinking age one clear place to find each other and enjoy a drink.
And it won’t arrive alone: SVEDKA’s iconic Fembot – a futuristic robot with a surprisingly witty and human appreciation for getting together IRL, will make her UK debut alongside it, with a group of party-ready Fembots roaming through London to spread one message: stop messaging about meeting up and actually meet up.
There will be hundreds of free shaken and stirred SVEDKA Vodka martinis available each day, with visitors 18+ able to choose from one of three different serves*:
The Timeless: a classic SVEDKA Vodka martini
The Glitch: SVEDKA Vodka’s take on a Dirty Martini
The Reboot: SVEDKA Vodka and passionfruit, for a fruity take on the nation’s trending cocktail
Lorenzo Farronato, European Marketing Director at Sazerac, said: “We spend so much time making plans through our phones, but the best bit is still actually getting together. So, as SVEDKA Vodka arrives in the UK, we’re sending our Fembots out with a surprisingly human message: get out of the group chat, grab your adult friends and meet us for a SVEDKA Vodka martini.”
Meet Me For A SVEDKA Vodka Martini can be found at Borough Yards, Stoney St, London, SE1 9AD, open 5 – 9pm each day from Wednesday 30th September to Thursday 1st October.
*One complimentary vodka martini will be available per guest aged 18+ (subject to age verification), while stocks last, limited to a total of 200 cocktails served per day.
SVEDKA Vodka will be available to purchase from 28th September at selected Tesco Supermarkets, Tesco Express stores and online at Tesco.com with a recommended retail price of £25 for a 1 litre bottle.
