Hard Rock Cafe London is uniting guests and team members to support breast cancer awareness, research and patient services through Hard Rock International’s 27th annual PINKTOBER campaign.
Visitors can take action to support the cause at Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus to:
Enjoy a limited time PINKTOBER menu throughout the month of October, including a Pink Smash Guitar Dessert, only at Hard Rock Cafe Piccadilly Circus
Enjoy live music performances from female up-and-coming artists every Thursday, Saturday and Sunday, with sets at Hard Rock Cafe Piccadilly Circus: Thursday 7pm-9.30pm and Saturday midday until 2pm, and Hard Rock Cafe London Sundays, midday until 2pm.
An exclusive Paint & Sip event at Hard Rock Cafe London
Raised funds will go directly to the Hard Rock Heals Foundation® to support breast cancer research and awareness worldwide.
Joakim Olsen, General Manager at Hard Rock Cafe Piccadilly Circus, said: “PINKTOBER brings the community together to support breast cancer awareness and research while honouring the strength and resilience of those impacted by the disease. We are proud to be part of this global effort to help drive meaningful change”
Underscoring its commitment to the principles “Love All Serve All” and “All Is One,” Hard Rock unites the global communities it serves – across Hotels, Casinos, Cafes, Rock Shops and digital platforms – to amplify fundraising efforts and drive meaningful action throughout PINKTOBER. To date, PINKTOBER has raised more than $15 million worldwide.
STRONGER TOGETHER Pin Funds American Indian Cancer Research
Honoring both PINKTOBER and Native American Heritage Month in November, Hard Rock presents a limited-edition STRONGER TOGETHER pin created by Seminole Tribe of Florida artist Theron Osceola. All net proceeds benefit the American Indian Cancer Foundation through the Hard Rock Heals Foundation®. The funds support Native American women and families affected by breast cancer. The pin is available for purchase at shop.hardrock.com.
Unity™ by Hard Rock Cardmembers Support the Cause
During PINKTOBER, every swipe counts. Unity™ by Hard Rock Mastercard® cardmembers give back simply by making purchases. Through a partnership with Bread Financial, a portion of each transaction made with a Unity™ by Hard Rock Mastercard® through the month of October will be donated to the Hard Rock Heals Foundation®, up to $75,000, turning everyday spending into meaningful impact*. Learn more at www.hardrock.com/PINKTOBER.
Hard Rock Cafes
Participating Hard Rock Cafes will unveil special PINKTOBER menu items available to visitors throughout October, including:
Pink Power Bowl: Perfectly grilled salmon atop a vibrant mix of quinoa, farro, and arugula, accented with roasted beets, pickled red onions, and watermelon radish. Served over lemon whipped feta and finished with lemon vinaigrette and toasted seeds.
Pink Smash Guitar Dessert: A fun, shareable pink chocolate guitar dessert with strawberry creme, shortbread crumble, vanilla ice cream, fresh berries, and pomegranate drizzle.
Available at Hard Rock Cafes in London Piccadilly Circus, Barcelona, New York, Las Vegas and Hollywood, FL.
Berry Lychee Spritz (Non-Alcoholic): A refreshing mix of ginger beer, club soda, lychee puree, berries, lemon and basil.
Hibiscus PinkRITA: A vibrant margarita-style cocktail with Teremana Blanco tequila, Cointreau, lime juice and hibiscus syrup.
Beyond the menu, Hard Rock Cafes are hosting fundraising events, community gatherings and live performances featuring female artists in honor of Breast Cancer Awareness Month.
Enjoy live music performances from female up-and-coming artists every Thursday, Saturday and Sunday, with sets at Hard Rock Cafe Piccadilly Circus: Thursday 7pm-9.30pm and Saturday midday until 2pm, and Hard Rock Cafe London Sundays, midday until 2pm.
