Dogs Trust is opening the doors to Pawperty Partners, the world’s first estate agent for dogs, on Friday 20 and Saturday 21 November in Soho.
The pop-up celebrates the many ways the nation makes their homes a happy place for their four-legged family members according to a new report being released later this month, from sacrificing sleeping space in bed to giving up their dream home if it’s not suitable for them.
Before they enter, visitors and their dogs can browse dog’s-eye-level window displays – property listings written from a dog’s point of view – showcasing the features that matter most to our furry friends.
Prospective residents are offered a “sunny garden, generous sofa, humans included”, with established sniffing routes and “a squirrel who has yet to respect the boundary”. In one, the best seat in the house comes “already reserved” – a generously proportioned armchair “lovingly softened over many years”, while humans “have alternative seating and are expected to make sensible use of it”.
Each one highlights what dogs need to feel happy and settled at home, from a quiet place to retreat to, to building up time alone gently and keeping on top of routine vet care.
Those who arrive when the dog ‘estate agents’ are on shift, complete with ‘How can I help?’ bandanas, will get a four-legged welcome. After stepping over the ‘wipe your paws’ doormat, highlights include a map of local sniffing hotspots, a ‘rehomer of the month’ display, and ‘paw-secco’ for toasting.
Dogs Trust experts will be on hand to share practical tips on getting to know what makes each individual dog tick and how to create a home where they feel safe, settled and happy. Rehoming experts will be on hand for questions from anyone looking to adopt.
Entry is completely free and on a first come, first served basis, with goodie bags for lucky guests. Visitors can bring their four-legged friend along to explore the estate agent first hand; they are advised to keep them on a lead and be sure they are happy to be there, as it is expected to get busy.
Pawperty Partners – the Estate Agent for Dogs will be open to the public from 1pm-6pm on Friday 20 November, and from 9am-5pm on Saturday 21 November, at 4 Bateman Street, Soho, London.







