Ahead of World Book Day®, the lastminute.com London Eye hosted the UK’s highest ever children’s reading party – 135 metres above the early morning London skyline. Children dressed in outfits inspired by their favourite literary characters, including a dragon, a pirate and a witch, embraced their inner bookworm while taking in the stunning views over London.
In celebration of World Book Day®, the lastminute.com London Eye has partnered with the literary charity and is offering children aged 3 to 15 years old who visit between 2nd and 5th of March, dressed in book-themed costumes, the chance to ride for free. Children will also be gifted £1 book tokens to exchange for a free book to support World Book Day’s mission to encourage more children to read for pleasure.
Imran Tauqir, General Manager at the lastminute.com London Eye, said: “Today, we hosted some keen bookworms on an early morning rotation of the Eye – reading their favourite books 135 metres above the River Thames. World Book Day® encourages children to read, all year around and I know myself that there is nothing better than getting stuck into a good book that you just can’t put down. Come down, enjoy the fun and help us to celebrate World Book Day® whether you’re a wizard, a crocodile, caterpillar or even a cowboy – everyone is welcome!”
To claim a free child ticket for “Eye Love World Book Day®”, guests must book a World Book Day® Promotion adult ticket in advance on the website before their visit between 2nd to 5th March. On the day of the visit, guests must head to the London Eye ticket office with their adult ticket and child in their book-themed costume. Once at the ticket office, a member of staff will verify that the child is in fancy dress and will issue the free child ticket.
To book tickets please visit www.londoneye.com/worldbookday
Terms and Conditions:
One free child ticket is available per World Book Day® promotion adult ticket booked in advance through www.londoneye.com/worldbookday
Free child ticket is available to children from 3 to 15 years old
To qualify for the free child ticket the child must be dressed in a World Book Day-themed costume on the day of visit
Child must be accompanied by ticket-holding adult.
Free child ticket is for one 30-minute rotation on the London Eye
Free child tickets are limited to total of 150 tickets per day
Standard terms of ticketing and entry apply Terms and conditions | The London Eye.
