According to a recent survey in the US, it was found that 70% of corporate errors are due to poor communication. It should be no surprise that communication is integral to the success of any company. Good communication is the source of a positive filtration process; it not only avoids these corporate errors, but it also leads to an engaged workplace, strong leadership and satisfied, loyal consumers.
Productivity can be measured and boosted in many ways e.g. by choosing the best time-tracking apps. But what do we mean by good communication? Is that just sending an email every once in a while? Well, emails don’t hurt. But in this case, we’re talking about communication which is a little more complex than that.
To be a successful business in 2022, communication should be achieved with dedicated training programs, streamlined engagement and recognition strategies, as well as effective digital marketing. This will cover the three most crucial sectors in your company: the employee base, the customer base and the prospective customer base.
Communication With Employees
Communicating with employees should arguably be prioritised above anything else. Any company, no matter how good the concept, will fail if they do not have a solid and stable employee base. One way to boost communication is through regular team talks, reward schemes and an employee recognition programme. This will encourage positive communication with employees, boosting their engagement and ensuring their future within the business.
Apart from this, it is also important to regularly train employees of the business and show leadership. This will not only help them feel comfortable within the company, but it will also filter down to the customer experience, as there is less chance of misinformation and misguidance when they are dealing with sales or queries.
Communication With Existing Customers
Once a customer has invested within your company, it is important to try to keep their investment and attain their own loyalty. This is especially true if you are a B2B organisation, which owes a lot of income to an existing client base. Much like the employee recognition programme, it is worth investing in B2B loyalty programs which will aim to increase communication and erase any opaqueness around the walls of your company.
Keeping customers in B2B has a lot to do with transparency and honesty. A client will want to know how you operate behind the scenes and that will require regular, honest communication which will urge them to keep coming back. Without that, you cannot expect their loyalty and you will be walking a thin line between losing customers and retaining them. Making sure your transactions are secure, even by simply using email or fax software to communicate important files or documents, would give them a sense of security and trust.
Communication With Potential Customers
Your marketing plan will play a big part in how you communicate with potential customers. One of the most effective marketing ploys at the moment is social media, which allows you to market your business in a way that is both transparent, efficient and cost effective.
For prospective customers who are taking a look at your organisation, this is a great way to gain their attention without actively communicating with them. With the right social media marketing, your content can be engaging and personable, allowing you to directly communicate with the kind of customer you are looking for. This will then draw them in and get them interested in the services that you have to offer.
