To mark International Children’s Cancer Day, five-star award-winning housebuilder The Hill Group and leading housing association L&Q were joined by charity ambassador Livi Deane, a contestant in the latest BBC One Traitors series, to abseil down the side of a new 17-storey building at Kew Bridge Rise, in support of cancer care charity, Maggie’s, which has a centre in West London.
On 14th February 2025, more than 35 people, including people with cancer as well as family and friends supported by Maggie’s, descended the building, joined by colleagues from joint venture partners Hill and L&Q and Billy the Bear – Hill’s much-loved mascot. The event was designed to raise money and awareness, taking place the day before International Children’s Cancer Day on 15th February. Over £13,000 was raised for Maggie’s by Hill, L&Q and Just Giving donations from supporters of the willing volunteers. The Leader of Hounslow Council Cllr Shantanu Rajawat also attended to pledge his support for the event.
Participants abseiled down the side of the 61-metre-tall Skylark building at Kew Bridge Rise in West London, home to 441 apartments, 50% of which are designated affordable. Participants conquered their fears, taking in the views across London from the building’s rooftop, before making the descent.
Rebecca Littler, Group Sales and Marketing Director at The Hill Group, comments: “We are thrilled to have created this opportunity to raise vital funds and awareness for such an important cause, which goes above and beyond for local families. It’s been a special experience for us to see Kew Bridge Rise from such a different perspective – one which I don’t think any of our brave abseilers will forget in a hurry!”
Apartments at Kew Bridge Rise are available for private sale through The Hill Group and through Shared Ownership and Affordable Rent with L&Q. Prices start from £485,000 for an apartment, or from £107,500 for a 25% share of a one-bedroom Shared Ownership apartment (full market value £430,000).
