Actress and activist, Amy Jackson, has joined forces with Oxford Street to launch its sustainability awareness campaign, BEYOND NOW 2022, during the month that the nation comes together to mark Earth Day. In its second year, BEYOND NOW showcases the ever-evolving journey that some of the UK’s most beloved brands are on to create a brighter future for our high street, enabling us to shop and socialise more responsibly.
From Friday 22 April to Sunday 24, Oxford Street will launch its BEYOND NOW WEEKENDER – a jam-packed series of sustainability focussed experiences, events and workshops, as well as the launch of responsible products and menus.
What’s more, Oxford Street has launched a pledge, THE BEYOND NOW PROMISE, and is inviting shoppers to join its collective commitment, #mybeyondnowpromise, by submitting their personal promises to drive change towards a brighter future, no matter how big or small. This could be anything from re-styling their wardrobe with a mix of old and new season buys to jumping on a bike for a shopping trip. By submitting a promise, shoppers can win £500 to spend in their favourite stores, as well as a responsible day out on Oxford Street.
Amy Jackson has also curated her own Oxford Street BEYOND NOW Edit featuring 70 products across fashion, wellness and homeware. She has created a spring/summer fashion capsule collection from the responsible and conscious collections of over 20 Oxford Street brands. Amy has also curated must-have wellness and homeware edits featuring handpicked cruelty-free and recycled products. All products are available in-store throughout the campaign.
