This month, adidas will celebrate the finale of the ‘made Originals’ campaign with the ultimate London celebration. Featuring headline musical performances from SLOWTHAI, Siobhan Bell and GirlsdontSync, the event opens up the world of adidas Originals to London fans and creatives to experience the past, present and future of the brand.
Taking place in Ambika P3, an underground space in the heart of London, the two-day event pays homage to an array of adidas icons in three distinct areas; The Park, The Tunnel and The Core. By day, consumers can enter the venue with a personal 3D scan experience which sends a realistic 3D avatar directly to users’ phones, and by night, the space opens into a musical sphere, where performers such as British rapper, SLOWTHAI will perform.
If you want to find the best adidas deals, Latest Deals is your place. Their website publishes daily new deals from different retailers selling adidas items. You will definitely find a discount code to take home a bargain.
The event space hosts an array of unique experiences including immersive workshops, musical performances, boundary breaking artistry, innovations within the digital world and explorations in gaming, including observation in the adiland world both physically and via Twitch. Also on hand are customisable Stan Smiths, Instagrammable photo moments, and vintage style shirt customisation that highlights adidas’ iconic football heritage.
In ‘The Park’ zone, consumers can skate, play and create in a space designed by British artist, fashion designer and one of London’s best known skateboarders, Blondey. The space pays tribute to London’s skate culture, an open space of skating ramps and street art, and the ‘green’ is a space dedicated to Stan Smith’s tennis origins. ‘The Tunnel’ is a multimedia experience that displays a physical archive of adidas Originals, taking consumers on a journey of the trefoil throughout the years. And in ‘The Core’ zone, consumers can fuse music and gaming in a space of immersive adidas experiences with Black Girl Gamers.
Following on from the brands’ first ever 3D advert debut in Piccadilly Circus, which marked the arrival of made Originals in London, adidas will collide past and future icons in a space of creativity. Showcasing 50 years of adidas Originals’ impact on culture. As part of the campaign, adidas will be the first brand in Europe to give fans an innovative shopping experience through a Tik Tok livestream at the made Originals venue. Hosted by creators Victor and Anisa, the livestream will provide fans with an ‘access all areas’ pass inside the London made Originals celebrations.
The made Originals event launches on Friday 30th September – Saturday 1st October and consumers are able to attend by entering the raffle through the adidas Confirmed app.
