ALO is transforming its Covent Garden sanctuary into a chic alpine escape from the 10th – 14th December this festive season. The “ALO Ski Lodge” invites guests to step into ALO’s winter wonderland to celebrate wellness, style, and community.
Inspired by the warmth and sophistication of a modern ski lodge, the space will feature plush textures, ambient lighting, and curated winter activations. Guests can enjoy après-ski-inspired refreshments with complimentary hot cocoa, set intentions for the year ahead and explore ALO’s latest Holiday collection. The event will also include interactive photo moments and limited-edition gifting opportunities.
Event Details:
What: ALO Ski Lodge – An Immersive Winter Store Event
Where: ALO Covent Garden, 25 Neal St, London WC2H 9PR
When: 10th -14th December 2025
Guests are invited to shop ALO’s W25 collection in store, featuring everything you need from light workouts to wind-downs at dusk. Designed to support peak performance and everyday recovery, the winter collection seamlessly blends high-function performance wear with off-duty ease.
Since ALO Covent Garden’s opening at the start of 2025, ALO has achieved a milestone of 184 Sanctuaries spanning the globe. The brand has made significant strides into Europe–debuting in Dublin and Amsterdam–while also launching a six-story flagship in Seoul featuring a rooftop retreat, wellness club, and treatment suites, alongside four additional new sanctuaries, marking its first entry into the Asia-Pacific region. This rapid expansion powerfully underscores ALO’s global vision: to pioneer design-led, experience-rich destinations that transcend traditional retail by fusing fashion, wellness, and community in the world’s most celebrated cities
