American Express, Official Payment Partner of The Championships, will welcome tennis fans back to SW19 this year with a host of new ways to bring them closer to the action at Wimbledon.
To celebrate Wimbledon 2025, American Express has teamed up with British tennis star Katie Boulter, to launch a limited-edition Amex Tennis Charm Collection – helping fans serve their ‘Tenniscore’ look at The Championships.
The charms – designed to adorn trainers – were inspired by new research from American Express which found that 43% of Gen Z and Millennials’ are inspired by tennis when it comes to their personal style and 61% choose to pair trainers with smarter looks to blend comfort with style. The 10-piece charm collection celebrates the best of Wimbledon and was inspired by fans’ favourites – everything from strawberries to the immaculate grass courts and even the SW19 postcode itself.
Although designed for trainers, the charms can also be used to accessorise bags, phones or belts – tapping into the growing Gen Z and Millennial customisation trend – with 50% saying they like to personalise their look, according to Amex’s research.
Amex Cardmembers® can select their favourite charm from the Totally Charmed store in the Amex Experience in the Southern Village throughout The Championships and non-Cardmembers will have access between 12pm to 1pm daily. (Charms are subject to availability, while stocks last.)
Amex Ambassador, Katie Boulter, said: “Wimbledon isn’t just about The Championships – it’s about style, tradition, and the energy both on and off the court. I’ve always embraced Tenniscore in my wardrobe, finding ways to reflect my love for the game. That’s why I’m so excited to be working with American Express this year, helping tennis fans personalise their look with The Amex Tennis Charm Collection. It’s the perfect way to mark these special two weeks of the year in true Wimbledon style.”
