On Tuesday 18th July, TRESemmé hosted a live Q&A panel discussion at the iconic Tower of London, during which, industry experts took to the stage to discuss insights on hair as a form of self-expression and creativity and share their own personal stories.
Beauty industry activist, journalist and author, Anita Bhagwandas said, “self-expression when it comes to hair has definitely progressed huge amounts, but there is still work to be done. It’s so great to see people truly embracing their own identities through their hair. Society is definitely opening up to be far more accepting and understanding of different hair types and more so how to care for them.”
Marnie Swindells, business powerhouse and winner of this year’s Apprentice said, “during my time on the show I truly felt empowered to embrace my own confidence and express my femininity through my appearance – and mainly my hair! After years of feeling like I had to wear my hair up in the boardroom in a slicked back, more masculine way, I finely felt empowered enough to be true to myself and embrace my long blonde waves which made me feel as confident as ever!”
Dan Lynes, Head Stylist at Unilever, said, “to truly embrace self-expression, the first place to start is really understanding your own hair. As stylists we always strive to help our customers understand how each strand is unique to them and it tells a story of individuality – as a salon born brand, TRESemmé continues this education through to their products to use at home.”
Carly Burford, Haircare Category Lead at Unilever said, “we learn so much from consumers on how trends influence what people are asking for in salons, and one of the biggest learnings we have seen in recent years, is the need to have stronger hair for longer, especially as people reduce their trips to the salon. The Beauty-full Strength range from TRESemmé was formulated to adhere to these needs, providing strength and healthier hair with that all important salon quality, professional result from home.”
Katherine Frizoni, Senior R&D Manager at Unilever Beauty Wellbeing. Said, “its not only about empowering women to create their own style but about developing products that allow women to care for their hair every day, and the Beauty-full Strength range does just that! As it smooths, repairs and volumises hair and the technology prevents future breakage and also penetrates inside the hair fibre to reinforce its structure from within resulting in up to 99% less hair on your brush! Who doesn’t want that!”
Following the launch event, TRESemmé released new research on the role of ‘hair as a form of self-expression and creativity’, the impact of a “good hair day” and what that means to different people.
Nearly 60% of UK women stated that having healthy hair makes them feel more confident
Almost half of British women admitted they felt unattractive or unconfident when they had not had their hair cut or styled for 6 months
20% of women now cut their own hair instead of visiting a salon
That’s why TRESemmé is stepping up, to bring a new hair experience straight to your bathroom with the launch of their new Beauty-full Strength range – an innovative 4-step regime that helps you to achieve hair that not only looks strong, but makes you feel strong.
Don’t let the times we live in dull your shine. With TRESemmé you can radiate confidence and navigate these challenging times with strength and style. Because every strand of hair tells a story – let’s make yours count.
DISCOVER THE BEAUTY-FULL STRENGTH RANGE
The new Beauty-full Strength range has been designed to leave your hair looking fuller and feeling stronger. The all-new range consists of an innovative 4-step regime, including a shampoo, conditioner, leave-in treatment and serum, to help you achieve stronger, fuller-looking hair, at high-street prices.
The Beauty-full Strength range is the ultimate saviour for damaged hair that can lead to breakage and thinning. The innovative ProPlex Fortifiant technology features a combination of ingredients that smooth, repair and volumise your hair. The technology both wraps around hair fibres to help prevent future breakage and also penetrates inside the hair fibre to reinforce its structure from within resulting in up to 99% less hair on your brush!
Say hello to fuller-looking, healthier locks, with the all-new strengthening range that has been created using a unique salon-inspired technology: PRO Style Technology. Alongside, the ProPlex Fortifiant formulation, this innovative technology with amino acids and ceramides works from the inside out to leave hair feeling stronger and more manageable with continued use, helping you achieve hair that not only looks strong, but makes you feel strong.
