Baileys in summer? Deliciously unexpected. Baileys Deliciously Light is the same Baileys you know and love, with 40% less calories and is rounding off the summer with a huge ‘Baileys Button’ erected in London’s Southbank this week, dishing out delicious adult treats.
Audiences will be invited to ‘Press for the Unexpected’ at a special pop-up event from Wednesday 23 – Thursday 24 August, with a huge button for adult onlookers to press to be treated, the pop up will surprise the public with an array of fun treats, including samples of the Baileys Deliciously Light and ‘cake or not’ treats from Netflix’s Extreme Cake Makers @mollymakescakes.
Content creator Destini Dolor (@DestDol) will be there on the launch day to capture the audiences reactions to the Baileys Button, their honest taste test opinions on Baileys Deliciously Light and asking them how they love to treat themselves. You must be over-18 to take part and the challenge 25 policy will be in place for this event.
Baileys Deliciously Light combines delicious Irish cream, rich cocoa, and velvety vanilla, forming a heavenly treat that can be served as a classic over ice, shaken up in an unexpected cocktail blend, stirred up into your iced coffee or signature bakes. It’s the perfect treat that you can enjoy any season.
Embracing the spirit of deliciously unexpected treats, Baileys Deliciously Light has worked with stylist drinks connoisseur Portia Freeman (@portiaportiaportiaaa) to create the perfect light cocktail to treat yourself, the Baileys Deliciously Light Frozen Espresso Martini (see notes to editors for full recipe).
Charlotte Gibbon, Category Marketing Director, Gins, Pimm’s, Baileys & Non-Alcoholic, Diageo GB, said: “Baileys is all about treating yourself. We want to show adults that Baileys is the ultimate all-year-round treat to celebrate those special occasions.
“Baileys Deliciously Light is a lighter, versatile version of the classic Baileys Original Irish Cream you know and love, but with 40% less calories, the perfect deliciously unexpected treat!”
Baileys Deliciously Light is available to purchase from Tesco, Sainsbury’s and Amazon until stocks last. ABV 16.1% RRP: 16.50.
