Paramount+ Summit of Stars has launched with a bang, with the Walk of Stars, an aerial installation showcasing superstar talent, and a Piccadilly Circus HALO crash landing installation kicking off a summer where the streaming platform will take over the capital’s West End.
Spanning four of the West End’s busiest streets, the Walk of Stars, the streaming service’s answer to the Hollywood Walk of Fame, sees 50 illuminated stars hanging above the capital’s world-famous entertainment district.
The giant stars honour Paramount legends, including Sylvester Stallone, Bryan Cranston, Gillian Anderson, Michelle Pfeiffer and Viola Davis, whilst other stars are based on hit movies and shows including Transformers, Star Trek and Scream. As well as being a spectacle to look at, the stars will incorporate augmented reality, meaning passers-by can interact with iconic films and shows in real time.
And with the live action series HALO coming to Paramount+ on 22nd June, the eternal battle between the UNSC and Covenant has spilled onto earth as a Banshee aircraft crash lands in Piccadilly Circus. The Halo landing site will be open to the public for Monday afternoon (12:00 – 18:00) and Tuesday (10:00 – 18:00) before the aircraft moves into The Paramount+ Experience underneath the Piccadilly Lights, the streaming service’s immersive exhibition of ultra-realistic recreations, set displays and memorabilia.
