Veolia and Camden Climate Change Alliance commence their mission to recycle over half a million disposable coffee cups through their Camden Recycles Cups project.
Funded by a £50,000 grant from Hubbub’s The Cup Fund, this #InTheLoop scheme will support paper cup recycling targets right around London, helping to tackle unsustainable throwaway culture and promote recycling.
In the UK, almost 3 billion coffee cups are used yearly, yet only 4% of them are currently being recycled. To encourage waste reduction and improve recycling in Camden, Veolia and Camden Climate Change Alliance, Camden Council’s sustainability network, developed a specific cup recycling programme.
Camden Recycles Cups brings coffee cup recycling to offices and coffee shops, offering businesses and independent cafes across the borough the opportunity to receive free cup recycling collections. To tackle cup recycling on-the-go, Veolia street cleansing operatives will also collect and recycle paper cups separately, reducing contamination of on-street bins.
Michael Clarke, General Manager for Veolia Central London, said:
“We are pleased to commence activities for the Camden Recycles Cups project that will see the recycling of 570,000 coffee cups in Camden. All of these will go to dedicated recycling facilities, where the outer cardboard layer will be separated from the plastic lining, so it can be made into something new, closing the loop entirely.
This programme is one of the many ways we’re working with Camden Council to promote sustainable waste behaviours, and we hope it leads residents to take the next step and use reusable cups as the first choice, reducing disposable cup waste as much as possible.”
