Influential figures from sport, entertainment and media gathered last night at The Library at L’Oscar Hotel, London, for an exclusive industry reception in support of Craig Ferguson’s ambitious 3,000-mile endurance challenge in aid of SAMH (Scottish Action for Mental Health).
Hosted by presenter Nick Ede, alongside Jim White (talkSPORT mid-morning presenter and Sky Sports broadcaster), the evening brought together high-profile guests and supporters to formally mark the London leg of the campaign’s launch.
Among those in attendance were Ekin-Su Cülcüloğlu, Gordon Smart, Jamie Rhodes and Meryl Williams, alongside leading names from across media, business and the creative industries. Guests were also treated to live entertainment throughout the evening from singer Natalie James.
The event offered attendees the opportunity to hear first-hand about Ferguson’s extraordinary upcoming challenge, which will see him walk 3,000 miles from Los Angeles to Boston, completing the equivalent of a marathon every day for 104 consecutive days, aligned with the FIFA World Cup 2026.
Funds raised through the challenge aim to reach £1 million in support of SAMH’s nationwide services, helping provide barrier-free mental health support across Scotland, including through its growing network of walk-in mental health hubs known as The Nook.
During a powerful and emotional address, Ferguson delivered a raw and heartfelt plea for support, speaking candidly about his personal motivation and the importance of opening up conversations around mental health. He urged those in the room to use their platforms and networks to amplify the message, emphasising that the challenge is “not just about endurance, but about turning miles into meaningful change.”
Chloe Watson, Senior Fundraising Manager for SAMH also spoke about the profound impact the challenge could have, highlighting how funds raised will directly support accessible, community-based mental health services across Scotland.
The London event follows the official campaign launch and forms part of a wider programme of activity designed to build momentum ahead of Ferguson’s departure later this month.
Craig Ferguson, said: “This challenge is three times the size of anything I’ve done before, physically and mentally. But what truly matters is why we’re doing it. Mental health affects every community. If this walk encourages even one person to ask for help, or helps fund services that change lives, then every mile will be worth it.”
The evening concluded with a renewed call for collaboration and support as Ferguson prepares to begin the “Tartan Trek”, a journey that aims to shine a global spotlight on mental health and ensure no one in Scotland has to face their struggles alone.
For more information on Craig’s Tartan Trek and to support the campaign, visit:
www.thetartantrek.co.uk
