Online casinos are a growing part of the ä_global entertainment business. There are now more players and more casinos, more game studios and other related service providers. Because of that it comes as no surprise that the celebrities are landing in the casinos as well. Not just in the form that you might think. There are now many branded slots that are related to famous people such as Joe Exotic and Gordon Ramsay. But that’s not all. Even bands and movies have entered the online casino scene, making it more interesting than ever before.
Branded Games The Next Big Thing
Nearly all casinos, at least the ones targeted in the European markets, are offering a wide range of casino games. You can learn more here.
The selection can include slots, table games and even sports betting. The most popular products seem to be slots, and especially the branded ones. But what does a branded slot mean? It’s a slot machine that has a familiar theme to it. It can be related to a TV-show, a movie, a band or even just one person. The idea is that the players are already familiar with them, at least to some extent. This way they are more likely to pick the game and start playing it.
Band Related Games
The very first branded slots at casinos were mainly about bands and musicians. One of the most popular band related slot machines is Guns N’ Roses, provided by NetEnt. It has all the elements the band’s fans could dream of: some of the biggest hits and all of the band members. When these are combined with a great winning potential, it is no wonder that players around the world are loving it.
Movie Related Games
Movie related games have been around for a while. One the biggest hits of all time has been The Planet of The Apes, but also blockbusters such as Halloween have been huge successes. On the other hand movie related games seem to be more easily forgotten and replaced than the ones around bands.
Besides movies, TV-shows are a great source of inspiration to many game providers. So far we have seen amazing executions such as Game of Thrones and the Vikings.
Famous Celebrities Landing at Casinos
It was pretty clear from the get-go that at some point, we would start seeing big names of other parts of the entertainment business as well. On the other hand, it probably wouldn’t be the easiest thing to convince someone very reputable to give their name and personal brand to an online casino game. After all, gambling is a controversial topic that not everyone wants to be a part of.
Gordon Ramsay, wants to. He is a world-known chef with many popular TV-shows. His brand is like made for casinos, too. The first game release in his name is being brought to players around the world by the famous gamestudio, NetEnt. The theme for the game is taken from Hell’s Kitchen TV-show and this can be seen throughout the execution of the slot machine.
Another big name that has hit the casino scene recently, is a Netflix documentary superstar Joe Exotic. This eccentric and in many ways controversial figure is currently sitting behind bars in the United States, serving his time from plotting a murder of Carole Baskin.
If Gordon Ramsay might have been hesitant to give his face, name and entire Hell’s Kitchen brand to the gaming industry, in Joe Exotic’s case it might have been that the hesitation came more from the game provider, Red Tiger, itself. It’s very likely that the company had some serious talks before entering the markets with this slot – after all, Joe is a convicted criminal in the eyes of law and public.
What’s Next?
So far it seems like the casino industry is making collaborations with somewhat controversial characters. However, as the industry is getting more respect year after year, it’s very likely that in the future we will start seeing more big names entering the field of gambling.
