Chipotle Mexican Grill is celebrating its tatted superfans by giving away free meals with a “flash” ‘BOGOF’ offer on Friday 13th March, from 3-4pm across all UK restaurants.
Inspired by the popular Friday 13th “flash tattoo” tradition, Chipotle is inviting anyone with a tattoo to get a free main meal when they buy another. The offer is open to all forms of body art; whether it’s permanent ink, a temporary tattoo, or a creative drawn-on design.
“What began as a ‘tatted like a Chipotle bag’ meme has grown into a genuine fan movement,” said Anat Davidzon, Managing Director, International. “With a quarter of UK adults having tattoos, this felt like a fun and fitting way to celebrate individuality and creativity with our fans.”
Swae Lee Partnership Taps into Nostalgia
To level up the celebration, Chipotle is partnering with tatted Chipotle superfan Swae Lee of Rae Sremmurd. Tapping into the “2026 is the new 2016” nostalgia trend, the collaboration will feature content with one of the artist’s most viral anthems from the era. Fans can tune into Chipotle’s Instagram on Wednesday 11th March for the reveal.
The partnership follows the announcement of Swae Lee’s “FLAMMABLE” – the first single off his long-awaited debut solo LP SAME DIFFERENCE – out 3rd April.
“Tatted Like a Chipotle Bag” Origin Story
The phrase “tatted like a Chipotle bag” first gained traction during the 2019 professional American football championship halftime performance when fans on social media compared the headline performer’s tattoos to the artwork on Chipotle’s to-go bags. The viral moment has since inspired fun, original Content across various platforms.
