Award winning superstars, Christina Aguilera and rapper Latto are bringing ‘big, big energy’ to Just Eat’s new campaign.
It seems the history of surprising music collaborations is about to enter a new age as the chart-topping duo unveil their first ever track together in a new video for Just Eat, while simultaneously creating a brand new music genre in the process: hip-hopera.
In a surprising new take on the iconic ‘Did Somebody Say’ track, Christina, famous for her smash hits ‘Genie in a Bottle’ and ‘Dirrty’, uses her incomparable vocals to deliver the operatic chorus, while ‘Big Energy’ star, Latto drops her signature bars about the amazing selection Just Eat has to offer.
The playful lyrics showcase Just Eat’s ever evolving offering, reinforcing that the food delivery platform isn’t just ‘burgers and fries’ but has more ‘flavours than you tasted or you heard in your life’. From everyday grocery essentials to popular restaurant brands, and locally-loved authentic dishes, Just Eat delivers delicious food for every occasion.
Building on the global success of Snoop Dogg and Katy Perry, this is the first time Just Eat has used two artists for its world-renowned hit, ‘Did Somebody Say’, with the latest remix of the track continuing to excite, entertain and deliver joy with a surprising visual and musical world that will wow fans.
The music video sees Christina and Latto in elaborate and glamorous costumes dressed as opera singers as they make their way through an extravagant palace setting. Couriers and suitors cater to their every need, offering the stars a range of their favourite foods from Just Eat, including tacos, poke bowls and even sushi delivered on a train.
Christina Aguilera said: “Working with Just Eat Takeaway and my girl Latto on this genre-fusing project was honestly a blast. We laughed a lot, sang loud and got to make a lavish video all in celebration of our favourite takeaway and grocery app.”
Latto said: “When I heard about the opportunity to work with Just Eat I was actually abroad on tour using the app! It was a no-brainer for me especially with the iconic Christina Aguilera involved. I had so much fun with this collab and have loved seeing it come to life.”
Commenting on the new campaign, Susan O’Brien, VP Global Brand at Just Eat Takeaway.com, said: “We’re back with a new hip-hopera twist of our Did Somebody Say brand platform, this time with double the star power. Christina Aguilera and Latto are the perfect duo to bring something extraordinary to our customers, and this new mix doesn’t disappoint, just like the food choices you can get on Just Eat. Whether you’re craving your favourite takeaways, dine-in dishes or looking for everyday groceries, we’re here to deliver it all and more.”
Fans can watch the full blockbuster advert during the ad break on Channel 4’s Gogglebox at 10.50pm on Friday 13th October, or for those who can’t wait, it’s available now on YouTube.
