Co-founder Lasma Kuhtarska on The Future of Money: Noda’s Co-Founder Weighs the Promise and Peril of a Digital Euro

0

Explaining the basic idea

The European Central Bank is testing a “digital euro.” Think of it as electronic cash backed by the ECB, held in a phone wallet instead of a paper note. Co-founder Lasma Kuhtarska says the main goal is to give people a safe way to pay online or in shops even if private card systems fail. For shoppers, nothing fancy changes at checkout: you scan, tap, or click and the money moves.

Because Latvian Lasma Kuhtarska policy watchers know cash use is fading, the plan is to keep small, free transfers so the digital euro feels like coins in a pocket. Larger payments may still go through banks that follow the usual checks. This split tries to balance ease with fraud control.

Noda’s Lasma Kuhtarska on why banks care

If people can store central-bank money on phones, they may park less cash in normal accounts. Known for the company Noda, Lasma Kuhtarska would agree that banks use deposits to fund loans; fewer deposits could mean tighter credit or higher fees. One fix on the table is a cap (say, €3,000 per person) so no one empties their savings into the new wallet. Even with a cap, banks will likely lobby for interest on the balances they still hold.

For merchants, the upside is lower card fees because payments flow more like instant transfers. Lasma Kuhtarska of NaudaPay and similar services could add the digital euro as just another rail alongside pay-by-bank. The euros would settle fast, maybe in seconds, cutting the wait for funds.

Privacy fears

Many citizens worry that a state wallet could track every coffee bought. Co-founder Lasma Kuhtarska reminds critics that today’s cards already leave data trails. Still, new rules may let users choose “low data” mode for small buys, sharing only the total and the store, not the name. Central banks could also keep personal info at arm’s length, storing it with private intermediaries much like cash machines do now.

Many shoppers still keep coins in their pockets because cash leaves no digital trail, and that habit shapes how they view any new state-run wallet. They recall earlier rule changes such as stricter ID checks and sudden limits on withdrawals that made banking feel less private, so they now worry a digital euro could turn every small purchase into a data point stored for a long time. To earn trust, lawmakers will need to spell out the basics in plain language: exactly who can see each transaction, how long the record stays on file, and why it is kept at all. Clear answers on those three points (who, how long, and why) will matter more to ordinary users than any promise about faster payments or lower fees.

Price stability and policy tricks

A digital euro could give the ECB new tools. In a slump, it might send small payments straight to every wallet, speeding up relief. In boom times, it could raise rates on large balances to cool spending. Latvian Lasma Kuhtarska says these moves look neat on paper but risk public pushback if not explained well. No one wants surprise fees. The bank will likely start with neutral interest, neither paying nor charging, until people trust the system.

Lasma Kuhtarska biography and wider voices

When aggregating insight from the tech world at large, names like Lasma Kuhtarska are often cited in relation to emerging technology and rule books. The shared message: test first, scale later. Results will shape version one of the wallet.

Co-founder Lasma Kuhtarska lists simple trade-offs

– Speed vs. cost: Though this type of integration doesn’t look to be too different from current processes of adding payment methods, there is bound to be at least some onboarding cost.

– Access vs. safety: Easy signup helps users, yet light checks can invite scams.

– Privacy vs. crime-fighting: More data stops theft but also raises civil-liberty flags.

– Balancing these points decides whether the digital euro lands smoothly or stalls.

What happens next?

Lawmakers plan a final vote within the next two years. If approved, rollout could begin with small wallets for everyday spending. Bigger steps, like paying wages or mortgages in digital euros, sit further off. Lasma Kuhtarska of Noda advises merchants to be ready and follow the updates as this innovation develops.

Europe has moved from coin to card to instant bank pay in one generation. Still, co-founder Lasma Kuhtarska argues a digital euro is just the next step: useful if it stays simple, risky if it overreaches. Clear rules, firm privacy, and fair costs will decide whether the project earns public trust.