Cold-Activated Warnings Launch For Thousands Rough Sleeping

0
New cold-activated warnings will launch on billboards across London as temperatures hit near freezing, to advise rough sleepers of the dangers, guide them to urgent help, and call on the public to support those most at risk. The ‘Orange Warnings’, launched by UK homelessness charity St Mungo's in partnership with ITV weather presenter Alex Beresford, will be triggered when the temperature drops to below 6°C and is deemed a risk to life. St Mungo’s is urging the public to donate and help protect people during freezing conditions. PR Handout - Free for editorial usage For further information please contact: Emily Gardner on 07983 865 537 or emily.g@theacademypr.com

New cold-activated warnings will launch across London as temperatures hit near freezing, advising people of the dangers of sleeping rough and helping them find safety and warmth.

The ‘Orange Warnings’, from homelessness charity St Mungo’s, fronted by weather presenter Alex Beresford, will be triggered when the temperature drops to below 6°C and is deemed a risk to life.

The Orange Warnings acknowledge that anything below 6°C could result in severe harm or death. Last year the UK hit 6 degrees or below 161 days across the year, with 87 per cent of this during the winter, putting those facing nights on the street at risk.1

The warnings will play out on train stations across the city – as people sleeping rough tend to gravitate towards the commuter hubs as they offer basic facilities and protection from the weather – and highlight the dangers of cold temperatures for people sleeping on the streets and how to seek support.

Last winter, nearly half (43 per cent) of the people St Mungo’s Outreach teams assessed had physical health needs including respiratory illnesses, hypothermia, and frostbite. St Mungo’s reports that winter traditionally sees the highest proportion of people they support requiring emergency assistance; this can be as a direct result of these physical health needs.2

Cold weather can intensify health risks such as hypothermia, frostbite and respiratory viruses, and place additional pressure on health and social care services. Current projections suggest that deaths linked to extreme cold will peak around 2030, while deaths associated with moderate cold are expected to reach their highest levels in the 2050s.3

St Mungo’s ‘Orange Warnings’ launch in response to a third (33 per cent) of the nation not knowing how to support people experiencing homeless, with only 3 per cent of Brits making a referral to StreetLink to help someone who is experiencing homelessness.4 With nearly half of Brits (40 per cent)4 not donating or providing support for people experiencing homelessness in the last year, the need for donations is greater than ever.

By launching the ‘Orange Warning’, St Mungo’s aims to raise public awareness of the homelessness crisis during the difficult (and potentially life-threatening) cold winter months and encourage donations to help St Mungo’s continue its lifesaving work through its frontline teams.

The activation comes at a critical time as the number of Brits estimated to be sleeping rough on a single night in autumn rose to 4,667 last year. This has risen for the third year in a row, increasing 20 per cent from the year prior with nearly half (45 per cent) of the people being in London and the South East. The largest regional increase was in London, rising from 1,132 in 2023 to 1,318 in 2024 – a 16 per cent increase (186 people).5

As the nights draw in and the risks of cold-weather related illness and violence increase from the longer nights, St Mungo’s frontline teams are out on the streets as the first responders every day and night, working around the clock to reach people in urgent need of safety, warmth and emergency shelter, as well as helping them to rebuild their lives for the long-term through counselling, employment services and skills courses.

Lee, who was supported by St Mungo’s comments: “After spending nearly thirty years drifting on and off the streets, I know all too well what winter rough sleeping is like. Some mornings I woke up covered in snow, other nights I slept in a graveyard where squirrels chewed through my sleeping bag for nesting material. It was a brutal existence, and I’d begun to believe it was all my life would ever be.
Everything changed in 2016 when I met a St Mungo’s Outreach worker who helped me build a routine, gain confidence and take new courses which helped me to get off the streets. I hope that by sharing my story, people can better understand how tough winter rough sleeping is, and how with the right support everything can change.”

Alex Beresford, ITV Weather Presenter comments: “I’m proud to support St Mungo’s Orange Warning initiative this winter. Freezing temperatures can be incredibly dangerous for anyone sleeping on the streets, so being part of the alert felt like a meaningful way to help raise awareness and encourage people to support. St Mungo’s frontline teams are out every day and night helping people stay safe, and if you spot the Orange Warning this winter, I’d encourage you to pause, think of those facing the cold and visit St Mungo’s website to see how you can help.”

Emma Haddad, CEO at St Mungo’s comments: ““The winter months can be brutal for people sleeping rough; our frontline teams can find people needing medical treatment including for hypothermia, pneumonia, and frostbite. We hope our Orange Warnings will shine a light on the harsh reality of winter on the streets and the support options available. With the public’s support, we can continue to help people find safety, warmth, and a place they can finally call their own – now is the time to respond.”

Key locations of ‘Orange Warnings:

Victoria
Kings Cross
Waterloo
Charing Cross
Euston
London Bridge