On Thursday 19 March, commuters and passers-by at King’s Cross Station will witness a completely unexpected spectacle: as Tony’s Chocolonely brings to life its new TV ad with live professional wrestlers, battling it out, in a wrestling ring to show there’s fight in every bite.
With multiple matches staged throughout the day, this high-energy experience includes a live referee and compere, photo opportunities with the wrestling stars, interactive games as well as sampling Tony’s chocolate.
What’s happening?
Across four fight slots (including an evening grand final), the wrestlers featured in Tony’s Chocolonely’s new TV advert ‘There’s Fight in Every Bite’ will perform live, bringing the action off-screen and into the real world.
Visitors can dip in between trains or stick around to watch a full match as Tony v’s X-ploitation battle it out for chocolate justice.
There’ll be plenty to get involved in beyond the ring, with consumer experiences, meet-and-greets and Instagram-worthy moments throughout the day, with lots of chocolate given away.
Why a wrestling match?
The stunt marks the launch of Tony’s Chocolonely’s first-ever TV campaign, using a playful, theatrical fight to symbolise the brand’s ongoing mission to fightexploitation in the chocolate industry — including child labour and deforestation.
Event details
What: Live wrestling matches
When: Thursday 19 March 2026
Where: King’s Cross Station, London
Fight times:
• 8:00am
• 12:00pm
• 1:00pm
• 5.45pm (Grand Final)
Join the fight
You don’t have to step in the ring to join the fight against exploitation in chocolate; consumers and visitors can join the fight by following Tony’s mission and checking out their first-ever TV ad here https://uk.tonyschocolonely.com/pages/fight-in-every-bite
Or share your experience / a picture of you biting into a bar of Tony’s Chocolonely on Instagram or TikTok using the hashtag #TheresFightInEveryBite.
