Creamfields, the world-renowned dance music festival, is turning up the volume on wellness this year with the debut of its first-ever on-site gymnasium, powered exclusively by Liverpool-based fitness innovators Box Step Fitness.
Located in the festival’s Downtown – a brand-new sports, wellness and entertainment Village – the Creamfields Gymnasium gives festival-goers the chance to get the blood pumping before the bass drops and kickstart their day with a proper workout.
The introduction of Downtown takes the festival experience to the next level with a holistic offering that’s designed to keep party people refreshed, energised and balanced. This pioneering collaboration with Box Step Fitness marks a first in Creamfields history, putting wellness as an important part of the festival offering.
The fully equipped gym will feature eight state-of-the-art strength stations along with a break-out functional area from Box Step’s Optimus Series range. The space is designed for high-performance and will enable users to target get full-body workout.
The premium Box Step Fitness machines will offer everything from DAPs, multi press, bicep and tricep curls, leg curl and extensions to lat pulldowns, leg press, pec fly and multi flight machines for the ultimate pre-party power-up.
Joe Edwards, Box Step Fitness founder and CEO, said: “We’re very proud that at Creamfields Box Step is helping to bring fitness into the mix with its first-ever gym. Our extensive equipment range has been selected to provide a dedicated, fully-equipped space where fitness and wellbeing become part of the festival experience. We want people to enjoy how movement and music can come together to elevate energy, mood, and performance.”
As part of the Downtown experience at Creamfields, festival-goers can enjoy a dynamic mix of activities and entertainment, including live performances, sports, rave karaoke, and DJ workshops. The Fitness Zone offers everything from CrossFit and yoga to meditation and massage. Guests can refuel at the Culinary Quarter with healthy food and drinks, and stay festival-ready with hair, beauty, and pampering treatments.
Established in 2019, Box Step Fitness has rapidly gained a reputation as the go-to brand for independent, boutique gyms, luxury hotels and sporting associations across the UK thanks to its unrivalled ability to provide stock as quick as next day as well as offering a bespoke design service for commercial and residential gym spaces.
Through its turnkey solution that seamlessly combines design, manufacture, and installation of premium exercise equipment, Box Step Fitness eliminates the typical barriers of adoption such as high costs and long lead times.
