Mexican creative consultants dominate global advertising festivals with their collaborative approach to storytelling
In an industry where creative partnerships can make or break campaigns, Regina Gutierrez Wilson and Carlos Mario Rodriguez have emerged as advertising’s most formidable creative duo. Working together at Twisted Hammock, these two Mexican-born creative consultants have transformed the production company into a festival-winning powerhouse, earning unprecedented recognition across the world’s most prestigious advertising competitions.
Their collaborative approach is comprehensive and seamless—Gutierrez and Rodriguez work hand-in-hand on every aspect of their campaigns, from initial concept development and copywriting to art direction, production oversight, and post-production refinement. This holistic partnership allows them to maintain creative consistency while maximizing their individual strengths: Gutierrez’s instinct for authentic storytelling and Rodriguez’s otherworldly imagination rooted in Chihuahua’s mystical folklore.
The results speak for themselves. In 2024-2025 alone, their collaborative work has earned them a staggering collection of international accolades. Gutierrez’s and Rodriguez’s achievements include YDA Silver, three Bronze Clios, two Silver Cups at The Young Ones, and Gold for General Advertising, while they have also claimed four Bronze CLIO Awards, four Silver Young Ones ADC Awards, and a Special Judge’s Award for Art Direction at the American Advertising Federation. Together, their “Shazam: Unleash the Beat” and “Amazon: We Go Places” campaigns alone swept festivals worldwide, earning recognition from Berlin Commercial to London 1.4 Awards.
Their client roster reads like a who’s who of global brands: Netflix, Shazam, Prada, Amazon, Calvin Klein, Levi’s, AT&T, Grey Goose, Zillow, and Fiat. The duo’s ability to adapt their creative voice across such diverse sectors—from luxury fashion to tech giants to entertainment platforms—demonstrates their remarkable versatility and deep understanding of brand storytelling.
What sets this partnership apart is its shared commitment to cultural authenticity without sacrificing universal appeal. Gutierrez draws from her Mexico City upbringing, where “craziness takes place around every corner,” while Rodriguez channels his hometown’s legendary folklore of chupacabra sightings and otherworldly encounters. Together, they create campaigns that feel both distinctly Mexican and globally resonant.
Their collaborative network extends to some of the industry’s most respected figures. Working alongside screenwriter Mark Gunn, whose credits include “Brightburn” and “Journey 2: The Mysterious Island,” they’ve developed their narrative craft beyond traditional advertising boundaries. Their partnership with legendary photographer Matthew Rolston—who has captured everyone from Madonna to Beyoncé—on the Prada “Pink Flamingos” campaign showcased their ability to match high-fashion sophistication with compelling storytelling.
Perhaps most notably, their work with Stephen Berkman, the acclaimed photographer who worked under Martin Scorsese’s direction on “Killers of the Flower Moon” and captured iconic portraits of Brad Pitt and Angelina Jolie, has elevated their visual storytelling to cinematic levels. These collaborations aren’t just impressive credits—they represent a new generation of advertising that blurs the lines between commercial work and artistic expression.
The duo’s comprehensive consulting approach covers every aspect of creative development. From initial copywriting and art direction to production oversight and post-production finishing, Gutierrez and Rodriguez maintain creative control throughout the entire process. This hands-on methodology ensures that their original vision remains intact from concept to final delivery, a rarity in an industry where creative ideas often get diluted through multiple handoffs.
At Twisted Hammock, their partnership has created a new model for creative consulting that emphasizes collaboration over competition. Their approach has not only elevated their own careers but has positioned the production company as a destination for brands seeking authentic, culturally-informed creative work that performs on the global stage.
Industry observers are taking notice. With their current trajectory of festival dominance and A-list collaborations, Gutierrez and Rodriguez are positioned to become one of advertising’s most influential creative partnerships. Their ability to consistently deliver award-winning work across diverse categories—from art direction to copywriting to overall campaign effectiveness—suggests that their best work may still be ahead of them.
As they continue to redefine what it means to be creative consultants in the modern advertising landscape, one thing is clear: Regina Gutierrez Wilson and Carlos Mario Rodriguez aren’t just collaborating—they’re revolutionizing how authentic cultural voices can dominate the global creative conversation.
Learn more about their work at twistedhammock.com
