London Designer Outlet (LDO) is delighted to announce that CrocsTM, a world leader in innovative casual footwear, has become the latest brand to open at London’s leading premium fashion and lifestyle outlet destination.
The new 1,456 sq ft store, has been designed with an elevated layout to create an inviting atmosphere with bold displays and striking fixtures which showcase the latest seasonal styles. This will allow shoppers to discover a broad assortment of products for adults and kids, including Crocs’TM iconic clogs, casual sandals, and a wide selection of JibbitzTM charms.
One of the key features of the new store is a dedicated, hands-on JibbitzTM area which encourages creativity, allowing customers to customize their footwear and express their unique style.
Celebrating individuality and inclusivity, the new CrocsTM store proudly displays the Come As You AreTM brand statement in glowing LED lights, adding a personal and inspiration touch to the space.
The opening of Crocs comes as LDO continues to see strong spend from a diverse, brand-savvy and affluent shopper, keen to enjoy big savings and access to quality, premium brands. Shoppers under the age of 44 made up over half of LDO’s total spend during the past year, and the outlet destination has responded through the additional of brands such as CrocsTM, Rituals and Miniso who’s product ranges appeal to this demographic.
Daniel Tomkinson, General Manager of London Designer Outlet, said: “The opening of CrocsTM continues the run of globally recognised brands coming to London Designer Outlet. Thanks to our location within one of London’s most vibrant new neighbourhoods, with a diverse multi-generational brand-savvy audience and international students on our doorstep, we expect the CrocsTM store to perform exceptionally well, and we look forward to working with their team to ensure they thrive at LDO.
“With more exciting new arrivals on the horizon, we are continuing to cement our position as London’s haven for shoppers seeking big savings for on-trend, premium fashion brands.”
LDO sits at the heart of Wembley Park which has a footfall of 16.4 million per year made up of residents, office workers, day visitors and event goers. Situated just 12 minutes from central London, it is the capital’s best-connected outlet centre and is easily reached by three tube lines, two train lines, eight bus routes, plus ample car parking. It is one of only a few outlet centres in Europe that blends retail, F&B, leisure, and events in an easy-to-reach urban setting.
Managed by Multi-Realm – the UK’s specialist outlet operator – LDO offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants, and coffee shops.
