Prepare for a pho-nomenal experience this summer as Deliveroo is set to drop anchor on a London riverside to launch the capital’s first riverside delivery service – Pho on the Canal – in partnership with exclusive-to-Deliveroo restaurant, Pho.
From Wednesday 4th to Thursday, 5th June, Angel City Road Lock and Regent’s Canal will be brought to life with an immersive pop-up experience inspired by the floating markets of Vietnam, including crates full of fresh ingredients commonly seen in Pho’s dishes and vibrant foliage.
Visitors can pho-get their food plans as they are guided along the towpath to a bespoke red delivery archway, where they can collect one complimentary freshly-prepared Pho salad* which has just been delivered to the canal side by a ‘Pho on the Canal’ boat, skippered by a Deliveroo rider.
The ‘Pho on the Canal’ delivery boat itself will be packed with teal Deliveroo delivery bags full of fresh Pho salads, adorned with brightly teal-coloured fishing nets and baskets brimming with fresh produce, inspired by traditional Vietnamese vessels.
To complete the experience, a dedicated riverside dining area will also be available for guests to stop and enjoy their free Pho salad with their companions. A wooden pergola decorated with climbing plants, baskets of fresh produce, and dotted with vibrant Pho red stools and high-wooden tables, will bring the relaxed feel of a local Pho restaurant to the waterfront. Otherwise, visitors can find a spot to tuck into their Pho salads on the canalside.
Laura Salway, a spokesperson from Deliveroo, said: “We’re always looking for innovative and exciting ways to help make moments better for our customers with the delicious food they love. Our ‘Pho on the Canal’ event aims to deliver the Pho flavours of Vietnam right to the heart of London, and best of all it’s free. We can’t wait to see everyone down at Angel City Road Lock and Regent’s Canal enjoying a taste of summer, delivered in style! For those of you who can’t make it, don’t panic, you can bring Vietnam to your doorstep when you order Pho exclusively via Deliveroo in cities across the UK.”
Libby Andrews from Pho, said: “We are really excited to partner with Deliveroo to bring a taste of our Vietnamese summer salads to Angel City Road Lock and Regent’s Canal with the launch of our alternative riverside delivery service, ‘Pho on the Canal.’”
