Canada Israel and Avanton have submitted a planning application to the London Borough of Brent for the regeneration of the 2.5 acre (1.26 hectare) Wembley Point site on Harrow Road to create a residential-led development known as Stonebridge Place with a GDV value of up to £250 million providing 515 new homes of mixed tenure, 1,200 sq ft of commercial space, new boxing gym with public café, landscaped gardens, pedestrian boulevards and new waterfeatures.
The Stonebridge Place proposals will deliver significant public realm improvements including a civic square, green pedestrian boulevard, children’s play spaces and resident’s gardens at ground and podium levels. The proposed new homes will be an addition to the already completed WEM Tower London, with its 439 new homes and fantastic amenities.
The project team for the new Stonebridge Place scheme include Canada Israel, the landowner and developer; Avanton, acting as development manager and project consultant; award winning architects Patel Taylor, providing the masterplan and landscape architect, and Pell Frischmann advising on the environment and waterfeatures.
Of the 515 new homes, 341 will be for market sale, with 35% allocated for affordable housing comprised of 57 shared ownership and 117 affordable rent homes.
Located to the south of Wembley Park and National Stadium, adjacent to Stonebridge Park Station (Bakerloo Underground Line), the new Stonebridge Place project will provide three striking new buildings. The first building is a 32 storey focal triangular tower with glass and green terracotta façade providing 266 one, two and three bedroom market sale apartments over a new double height residential lobby, complete with flexible commercial space.
The second stepped building, rising from 10 to 20 storeys, will have a glass and beige brick façade with balconies providing 249 mixed tenure homes and flexible commercial space, with a large podium garden at first floor level. The partners will be building Stonebridge Boxing Club, an important local sports-led charity, a new facility. This will be located in the third new building on site which will be three storeys high providing a new boxing gym and public café with a glass and bronzed-black terracotta façade.
The project’s significant public realm improvements include a new civic square, for food markets, a new Wembley outdoor Film Festival and Art & Antiques Market. Running through the site will be Stonebridge Place, a new green pedestrianised route linking the various buildings and landscaped areas.
There will also be a new resident’s green garden with trees, a new waterfeature will be created from Wembley Brook, bordered by reeds and planting, and there will be a waterfeature canal, with a new riverside walkway, created from the waters of the River Brent Culvert. Other benefits of the regeneration project will be new pedestrian and cycle pathways, road improvements, public benches, new lighting for security at night, substantial new planting including trees and active retail and office space on a new promende from the station onto Harrow Road.
The planning application follows significant local community and stakeholder consultation undertaken between December 2018 and January 2022 and marks the second phase of the regeneration of the site. It follows the completion of the permitted development conversion of an existing 21 storey office building on site, originally built in 1965 and known as Wembley Point Tower, which has been successfully transformed into a residential building in January 2022, rebranded as WEM Tower London providing 439 new homes and amenities.
Gil Selzer, Managing Director of Canada Israel UK says: “This proposed residential-led development at Wembley Point is a major urban regeneration project that will create a new destination for South Wembley. Stonebridge Place marks the next step in Canada Israel’s international expansion plans and building a strong real estate presence in the London property market.”
Omer Weinberger, CEO of Avanton says: “Avanton are delighted to be partnering with international property company Canada Israel on this major urban regeneration scheme in Wembley which will provide market sale, BTR and social housing provision.”
