On Thursday 30th March, Domestos, the nation’s most-loved toilet cleaner, will open an exc-loo-sive experience like no other, to celebrate the latest of its newest product innovation, the Domestos 360 ̊ Power Foam.
The Loo with a View will take the brand’s 360 ̊ Power Foam’s promise of ‘killing germs in hard-to-reach places’ stratospheric – by unveiling a toilet in quite literally ‘one of the hardest to reach places’ – up to 100ft in the air, with breath-taking 360 ̊degree views of the capital.
The experience will see a fully functioning toilet lifted, suspending guests over the River Thames, whilst taking in views of some of the city’s infamous landmarks including, the O2, The Shard, The
Gherkin and many more. What’s more, the in-loo experience will offer a whistle-stop tour of the capital’s bog history – you would be potty to miss this one.
Free and for one day only (30th March), people are invited to come and take cleaning habits to new heights, without spending a penny. With a limited number of free spaces available to book, people all over the country are welcomed to try out a toilet experience like no other.
With little to no recent advancements within the toilet cleaning category, Domestos’ latest innovation is on a mission to lift the lid on outdated toilet cleaning routines – turning a trip to the loo
from bog-standard into the unmissable attraction of the year.
Claire Racklyeft, Domestos Home and Hygiene Category Lead UKI, said:
“The Loo with a View attraction is as disruptive to the London skyline as the new Domestos Power Foam is to your household cleaning routine. We wanted to celebrate the product’s global launch with
a world first like no other, showing how our latest innovation will elevate the toilet cleaning experience to new heights.
“The Loo with a View showcases how Domestos Power Foam can kill germs* in those hard-to-reach places by putting a toilet (and our consumers) in one of the hardest to reach places in London – up to 100ft
over London’s iconic Thames.”
Partnering with sky events extraordinaire,
London in the Sky, they said: “When we heard Domestos wanted to raise a toilet 100ft in the air to launch its new product, we knew we were the people for the job! The number one question we get asked at our events is ‘but how do you use the loo!?’ So,
this was a fun way to address that question with the launch of Domestos’ 360 ̊ Power Foam. We hope that consumers have as much fun as we have had when they experience The Loo with a View for themselves.”
The Loo with a View will be open to those brave consumers daring enough to take their stage fright to new heights, on 30th
March at Trinity Buoy Wharf.
