Dune London has officially reopened its doors to a newly renovated White City Westfield store, offering customers an enhanced and engaging shopping experience.
The 101 sqm space is fitted with Dune London’s new flagship store concept, designed in-house by the brand’s creative and store development teams.
The bespoke concept environment visually implements Dune London’s brand codes; the signature DD logo monogram serving as the perfect backdrop to showcase their premium collections.
The new store concept brings together a neutral colour palette of champagne gold and warm cream tones to enhance Dune London’s women’s and men’s footwear and accessories collections.
Textured and tonal hessian-coloured wall coverings combined with bespoke monogrammed seating areas work to accentuate the elevated store design and create an immersive experience for customers.
Following the popularity of the AW24 handbag collection amongst A-list celebrities such as Katie Holmes, Iris Law and Olivia Wilde, the new space plays host to an enhanced accessory feature wall.
Following two months of renovation, the new space will help increase the brand’s overall visibility in the shopping centre, with the storefront showcasing a striking champagne gold window tower with an integrated media screen.
To celebrate the reopening, the first 30 customers to make a purchase will receive an exclusive gift from the brand.
Dune London currently has 8 London stores and 52 standalone sites across the UK, alongside concessions, with plans to roll out the new store concept to further stores in 2025.
The Dune Group’s CEO Nigel Darwin said; “We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags. Westfield White City is a great shopping destination, and we are delighted to welcome customers old and new into this fabulous new space to see our brand at its best.”
The Westfield White City store will house Dune London’s AW24 women’s, accessories and men’s collections. With over 30 years of design expertise, Dune London incorporates its heritage house style into everything it does. London born, globally worn, the brand continues to be inspired by the diverse and eclectic city it is proud to call home.
Dune London’s Westfield White City store opened on Friday 15th November.
Store address: Dune London, Unit 1004, Westfield, Ariel Way, London W12 7GB
Opening times:
Monday – Saturday
10:00am – 9:00pm
Sunday
12:00am – 6:00pm
