Dunelm, the UK’s largest homewares retailer, will open a new store in Wandsworth on 14 November 2025, its second London opening in the past year.
This new location follows the successful launch of Dunelm’s London store at Westfield White City and reflects the brand’s ongoing strategy to explore new formats and locations across the UK and Ireland.
Located in Southside Shopping Centre, the 6,300 sq ft store spans two floors and offers a fresh, design-led environment that reflects Dunelm’s evolving approach to city living, home inspiration, and convenience.
Showcasing Dunelm’s ability to deliver quality design and excellent value, the two-floor store will create an inviting, inspiring and easy-to-shop environment, expanding the retailer’s reach in the Capital. As part of its commitment to the local community, the opening will also generate approximately 24 new jobs in the Wandsworth area.
At the heart of the store is the spacious new Made to Measure department, where customers can work with Dunelm’s experts to design bespoke curtains and blinds to suit any style and space. To help customers get their homes ready for Christmas, shutters can be ordered up until 14 November, fitted blinds until 7 December, and non-fitted blinds and curtains until 14 December.
To celebrate the grand opening, the first 50 customers through the door will receive an exclusive goody bag filled with Dunelm products. In addition, 20 golden tickets, each offering vouchers ranging from £5 to £20, will be hidden around the store for lucky visitors to discover.
The store will showcase Dunelm’s much-loved product ranges – from stylish furniture and cosy soft furnishings to on-trend décor, kitchenware, storage solutions and pieces from the new season Autumn, Winter and Christmas collections. Customers can also explore a mix of colourful homewares across every department, offering inspiration for every vibrant taste and style.
The Wandsworth site adds to the retailer’s growing London footprint, which also includes locations such as Westfield White City, Greenwich, Enfield and Greenford.
Amanda Cox, Stores & People Director at Dunelm commented:
“We’re extremely excited to bring Dunelm’s newest store to Wandsworth. Our next-generation format gives us the opportunity to test new ways of inspiring and serving customers – from design-led layouts to more interactive shopping experiences, offering a fresh take on what our brand can deliver in an urban setting. We can’t wait to welcome customers when the doors open on 14 November.”
Teresa Martins, Store Manager at Dunelm Wandsworth added:
“It’s been amazing to see our new store come together – it really reflects the creativity and passion that Dunelm is known for. We can’t wait to welcome the Wandsworth community through our doors and help customers find inspiration for their homes, whether they’re looking for cosy Christmas touches or everyday essentials. Most of our team are from the local area, so this opening feels especially exciting – we’ve worked hard to make the space feel inviting, accessible, and full of great ideas for every style and budget.”
