This December, Dyson is styling shoppers head to toe at the ‘OnTrac Atelier’, a unique pop-up store concept which will offer people the chance to get trainers customised to match their headphones.
Opening its doors from Wednesday 4th – 18th December, in collaboration with the London Sneaker School, the Atelier will give shoppers the opportunity to buy their own Dyson OnTrac headphones and the chance to win a bespoke pair of trainers to match.
A highly customisable product, the Dyson OnTrac comes in four colourways, each precision-crafted with unique, durable finishes. In addition to these four colourways, you are able to customise your Dyson OnTrac with custom outer caps and ear cushions in various colours and finishes.
Any customer who purchases a pair of OnTrac headphones in the Atelier will be entered into a ballot for their chance to win a bespoke pair of customised trainers created exclusively for them on Sunday 15th December.
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The London Sneaker School is based in Hackney and is built on education and community. LSS trains the next generation of sneaker designers and will be bringing their brightest talent to the space to customise trainers. Through stitching, engraving, laser cutting and hydro dipping in the OnTrac colourways, the Atelier will create one-off designs for a limited time only.
The pop-up will be open between 11 am and 7 pm Saturday to Monday and 12 pm to 6pm Sunday between 4th – 18th December and is located at 69 Neal Street, Covent Garden, London, WC2H 9PJ.
The pop-up is open to the public and located in the heart of Covent Garden, perfect for Christmas shoppers.
