Ealing Broadway is calling on customers to help spread festive cheer in the community this Christmas.
The centre has teamed up with Age UK Ealing and Ealing Library to launch a ‘Merry Mailbox’ initiative, which involves the charity collecting heartfelt cards and distributing them to older members of the community over the festive period.
Ealing Broadway is asking visitors to collect a card free of charge from the specially installed ‘Merry Mailbox’, write their warm wishes and post it in the post box located in Ealing Library.
Andrew Rollings, centre director at Ealing Broadway, said: “While Christmas is the most wonderful time of the year for many of us, sadly for some in our community it can feel isolating.
“It’s our visitors who make Christmas so special for us here at Ealing Broadway, so we know we can count on them to spread some festive cheers for those who need it most.
“We hope our ‘Merry Mailbox’ will help to bring a few more smiles over the seasonal period and make sure no one feels alone.”
Reginald Parkinson, CEO of Age UK Ealing, added: “We know that over two million older people across the UK say they feel lonely at Christmas* and for many, it can often be the most isolating time of the year.
“That’s why we’re so pleased to partner with Ealing Broadway on the ‘Merry Mailbox’ initiative, to be able to share cards from people in the community with our members to help them feel more connected this Christmas.
“We’d encourage as many people as possible to take part, as just one card could make all the difference for someone spending Christmas alone.”
Cards can be posted into the special post box located in Ealing Library – from now until Monday 16th December when they will be distributed via Age UK Ealing to local residents to arrive in plenty of time for Christmas.
