EE is teaming up with Samsung to offer free bookable AI training sessions for people looking for help to get the most out of their connected technology. This comes as research shows only 28% of people feel confident in their ability to use AI tools in their daily lives1, highlighting a growing need for hands-on support.
The AI masterclasses, delivered by Samsung specialists at the EE Studio in Westfield White City, will run daily until the 5th of April, and are open to everyone.
In small groups of up to eight people, participants will learn how to use Galaxy AI tools on the new Samsung S26 Ultra for a range of uses, such as photography, note taking, translation, and searching for information online, and gain a deeper understanding of how to stay safe online when doing so.
The informal 20-minute sessions will showcase the capabilities of the Galaxy AI platform on Samsung devices, with specially trained experts available to offer personalised support.
All attendees will also receive a £100 voucher to use on tech purchases of £150 or more from EE at ee.co.uk Customers could treat themselves to a Samsung Tab A11 Plus for just £99, for example.
With Easter just around the corner, the sessions also offer a playful glimpse into how technology can help create unique greeting cards. Participants can snap their own photos, enhance them using Galaxy AI, and decorate their creations with festive motifs, like blooming tulips, cheerful bunnies and pastel flourishes.
Asif Aziz, Retail Director at EE, commented: “For many of us, AI has already earned a place on the home screen and is being used every day, while others have yet to try it out. It’s that gap we’re hoping to address with these masterclasses, and why I’m delighted to have a partner like Samsung come in to show everyone, from beginner to early adopter, how to use Galaxy AI and get the most out of the new Samsung S26 Ultra on the UK’s best network.”
Annika Bizon, Vice President of Product and Marketing for Mobile Experience, Samsung UK & Ireland, added:“AI has a huge potential to enhance our everyday lives, but without guidance, it’s easy to miss out on its full potential. We are proud to partner with EE to empower people to use AI safely and confidently, thanks to guidance from Samsung and EE experts.”
The sessions will run until 5th April, at the following times:
Monday to Saturday – 11am, 1pm, 4pm
Sunday – 1pm, 4pm
The Easter sessions will be available:
30th March to 4th April
