The Ice Cream of Ice Creams, Häagen-Dazs, is landing in London as part of its summer tour of the Häagen-Dazs Flavour Club, built around the love of ice cream for those seeking alternative entertainment during the summer of sport. Popping up in Westfield London Shepherd’s Bush on Friday 12th and Saturday 13th July, Häagen-Dazs offers a sanctuary of indulgence for those who aren’t fussed by the footy. Featuring a disco van, live performances, lawn games, and of course, delicious ice cream, escape the sports frenzy and join the Häagen-Dazs Flavour Club – a team focused on scoops, not scores!
This summer is packed with endless sports, but Häagen-Dazs knows that this isn’t everyone’s flavour. The Häagen-Dazs Flavour Club offers sports-free entertainment for those who prefer an evening with friends to the football finals, or a strawberries and cream serve to a tennis one. Celebrating the nation’s passion for ice cream and creating unforgettable summer memories, the Häagen-Dazs Flavour Club now arrives in London after a successful weekend in Manchester to bring indulgence, entertainment, and some fun under the sun. After London, the Flavour Club will be heading up to Edinburgh for its final stop.
Häagen-Dazs mini cups will be on offer in the UK’s favourite flavours, from Salted Caramel to Strawberry Cheesecake. For those looking to chill out, relax on the Häagen-Dazs Field and challenge friends to classic lawn games, or simply kick back to soak in the sun. Official Häagen-Dazs Flavour Club merch will also be on sale, including limited edition sports-style jerseys and scarves as a playful alternative to serious sports gear.
A Häagen-Dazs Happy Hour will commence from 3.00pm-4.00pm, where ice cream lovers will be offered free tasty Bites in Salted Caramel and Chocolate flavours, whilst the Disco Ice Cream Van hosts a special guest performance. Star of stage, screen and Drag Race UK Season One, comedy powerhouse Vinegar Strokes will be taking to the stage on both Friday and Saturday for a loud, proud and colourful drag performance. Ice cream goers can then round off the evening with some beats and a boogie, with a DJ set from local artist DJ Sub Low on the rooftop of the pimped up ice cream van.
Don’t Hold Back this summer – don the jersey, grab a spoon, and get ready to join the Häagen-Dazs Flavour Club, wherever sport… isn’t!
What: The Häagen-Dazs Flavour Club
When: Friday 12th & Saturday 13th July 2024
Where: Westfield London, Ariel Way, Shepherds Bush, W12 7GF
Opening Times: 12pm – 6pm
