Eureka, a brand synonymous with North American household cleaning solutions, made an indelible impression at the IFA 2023 trade show, unveiling cutting-edge products that raise the bar for the cleaning industry. The brand also partnered with a variety of different popular pubs and cafés, for an immersive event that showcased their innovations in a real-world setting.
Revolutionary Products Showcased at IFA 2023
Eureka’s showcase was highlighted by the unveiling of two flagship products—Eureka e10s and NEW400. The e10s is an advanced robotic vacuum cleaner featuring a bagless design with a unique multi-cyclonic dust separator, ensuring efficient and sustained performance through robust dust and fine particle separation. It offers an impressive 4000 Pa suction and incorporates advanced LiDAR and side-positioned PSD lasers for flawless navigation, all at an affordable price of 479 euros.
The NEW400 is a versatile cleaning machine designed for both wet and dry messes. With a two-tank system for constant fresh water cleaning and a powerful 120W motor, this product addresses the intricacies of household cleaning. Priced at $199, the NEW400 combines premium features with affordability.
An Evening at Kin Za: Where Innovation Meets Social Interaction
Taking tech marketing to new heights, Eureka hosted an exclusive after-party at Kin Za, inviting attendees from a variety of establishments for an evening of entertainment and tech immersion. With welcoming owner and staff members, the atmosphere was relaxed, with the added bonus of complimentary beer, guests were able to interact freely with Eureka’s products as well as participate in social interactions.
Irakli Kemertelidze, the esteemed owner of Kin Za, provided an enthusiastic endorsement for the NEW400: “I tried it now and I think it’s one of the best products what I saw, so it’s perfect for me – for the restaurant business, for the cleaning after every day,” he stated. Mr. Kemertelidze emphasized the product’s utility, saying, “And it goes in two in one, and it’s very important because we are working and we do the business. And if something falls down, even the glass with wine, glass with water, you clean it in one; So you don’t need three different things to clean it, and that’s why it’s perfect.”
Engaging Activities and Real-time Demonstrations
To keep the spirit of the evening alive, Eureka organized a unique sand painting station where guests used coffee grounds as a canvas. This presented a perfect opportunity for the NEW400 and e10s to spring into action, making the participants try cleaning up spills and scatters in real time, reinforcing that creativity and cleanliness can coexist.
In an effort to extend the interactive experience beyond Kin Za, Eureka also executed real-time demonstrations at several other esteemed local cafes, including Halou, Love at First Bite, Caphe HOA, Café Dreikäshoch, and Gönül Kahvesi. These additional venues allowed for a broader range of environmental challenges, showcasing the robust capabilities of the NEW400 and e10s under diverse conditions.
