Eurovision winner and popstar, Loreen, has been spotted in the Hobbycraft Wimbledon store, to create a TikTok video of her “Coming Close” track
The team behind the viral TikTok account at Hobbycraft Wimbledon received another special VIP guest. This time, it was the turn of singer-songwriter Loreen, who won Eurovision in both 2012 and 2023. She arrived in store to record her new track “Coming Close”, alongside staff members.
This unforgettable performance, celebrating the release of new music, was met with enthusiasm and admiration, racking up thousands of likes on Hobbycraft’s TikTok, with 62.9K followers. This special appearance highlights the intersection of music and retail. The energy was palpable as Loreen and Hobbycraft staff delivered a creative performance that lived up to the hype, solidifying her status as a captivating artist.
Adam Ostrowski, Hobbycraft’s Wimbledon Store Manager said: “It’s not every day you see a Eurovision winner bring their creativity to life in a retail space or turn our store aisles into a stage! We loved being part of such a unique and inspiring moment and were absolutely thrilled to get involved and welcome Loreen into our Wimbledon store.”
