Fairview New Homes’ game-changing Save to Buy scheme is once again available for first-time buyers in London.
Available on selected Fairview plots, Save to Buy enables first-time buyers to build a deposit all while living in their new home, removing the financial pressure of attempting to save while paying rent.
Fixed monthly payments are assessed by the area’s average monthly rent value and the buyer’s personal finances, with 100% of the payments going towards the buyer’s final deposit, meaning the buyer doesn’t spend a penny on rent. With Fairview topping up the deposit with 5%, those utilising Save to Buy will have a unique opportunity to afford a more attractive 85% loan-to-value mortgage with lower interest rates, having built up a 10% deposit themselves.
The scheme is designed to help first-time buyers who are struggling with record-high rental costs, with average rents in London hitting an all-time high of £2,713 pcm in Q2 this year according to Rightmove.
Chris Hood, Sales and Marketing Director at Fairview explains why the developer has decided to bring the scheme back to the market:
“According to our recent survey, first-time buyer confidence in London has dropped, with those believing they can buy a home in the next two years dipping from 60% in December 2024, to 50% in July 2025*. Many first-time buyers in the capital were forced to extend their home-buying timeline due to the Stamp Duty Tax threshold change in April this year, which enforced higher initial costs to become a homeowner in London.
Over three quarters of our buyers over the past four years have been first-time buyers and we’ve always provided support where can, such as covering the stamp duty cost or providing a deposit top-up, but the current London rental market is significantly hindering would-be buyers from saving for a deposit. We’ve taken it into our own hands to mitigate that challenge for those that would otherwise be well on their way to home ownership, by eliminating the rental cost all together and allowing buyers to move straight into their brand-new home while they save.”
The numbers
To secure a mortgage using Save to Buy, buyers must lay down an initial minimum deposit of 1% and save a total deposit of 10% before officially completing. Fairview will contribute a further 5% through their Deposit Top Up incentive, to achieve the full 15% deposit required to secure the mortgage.
Below are examples of Save to Buy terms and resulting deposit savings, based on the average cost to rent a one-bedroom apartment in Brentford according to Foxton’s, and the starting guide price at Fairview’s Printmakers Yard development in Brentford (£355,000 for a 1-bed apartment, requiring a 15% deposit of at least £53,250):
