More and more businesses across the UK are starting to understand the importance of SEO and one of the key components of that is building links to your website.
Whether you’re a builder, baker or candlestick maker, having links pointing to your business’ website boosts your own authority and, in theory, more people are going to find you on search engines.
It doesn’t matter if you have a basic understanding of this, or an in-depth one, the upshot is, you need to build more links. And there are many ways in which you can do this.
From large scale PR campaigns to quick wins, businesses and digital marketing consultants take a variety of steps, with different tactics suiting different industries.
However, there are plenty of quick win methods out there that can prove to be successful across many industries. So, if you are a business looking to try and drive more backlinks to your website, here are five easy options for you to consider…
Guest Posting on Reputable Websites
One of the best ways to generate backlinks is by showcasing your expertise, and one useful way of doing this is by producing your own in-depth pieces to post on other reputable websites.
There are many relevant industry websites out there that will take submissions so if you have something to say reach out to them and see if they’ll consider your article pitch.
They need to be valuable and relevant to the website and your business, while you should also include a well-crafted author bio and link back to your own website.
It’s a useful way to not only earn a backlink, but also showcase your expertise and authority within the space.
Participate in Industry Forums and Q&A Platforms
Another method which showcases your expertise well is participating in industry forums and question and answer sessions.
You’ll find many of these across the year and it’s an effective way to contribute valuable insights, boost brand awareness and secure links from relevant websites.
Alongside this, offering to speak at various events is another way to build your brand on multiple levels, including backlink generation, with the event and various news sites covering it often linking back to your website as a resource.
Collaborate with Influencers and Content Creators
A method that’s becoming hugely popular is collaborating with influences, celebrities and content creators. It’s an incredibly powerful tool and can generate links on a large scale if utilised effectively.
However, it can also go wrong too. You need to make sure the influencers you work with are relevant to the brand and your audience, with the likes of co-created content, webinars and interviews a good way to get insight that others will want to read.
It’s a tool many brands use, particularly bookmakers, with Harry Redknapp working with BetVictor, providing previews to Premier League games. Therefore there’s relevance, insight as he’s an expert in the field, as well as exclusive content that journalists wish to create stories from.
Create and Promote Infographics
Creating infographics has long been a tactic for building backlinks and it’s still useful to this day. However, it’s the information on such graphics which is key.
They should include an engaging story, useful insight and be visually appealing, while the sharing is also important, promoting it to relevant journalists and websites as well as across social channels and the like.
Utilise Broken Link Building
Finally, broken link building is tactic that can provide you with some excellent links for very little work. Essentially, broken link building involves finding broken (404 error) links on other websites and suggesting your content as a replacement. Identify authoritative websites within your niche and use tools like Ahrefs or SEMrush to discover broken links on their pages.
Create high-quality content that can serve as a relevant replacement for the broken link. Reach out to the website owner or webmaster with a polite message informing them about the broken link and suggesting your content as an alternative resource. This method can be highly effective in earning quality backlinks from reputable websites.
