HEALTHY meals challenger brand, The Gym Kitchen, is proud to announce a brand partnership with football icon and Lioness, Chloe Kelly.
Best known for scoring the historic winning goal in the UEFA Women’s Euro 2022 final, Chloe is set to be the face of The Gym Kitchen’s national Out-Of-Home campaign, as well as showcasing the brand’s range of nutritious, high-protein meal solutions across digital and social content.
A long-time fan of The Gym Kitchen offer, Chloe Kelly is an athlete who exemplifies resilience, determination and performance – qualities that align perfectly with The Gym Kitchen’s challenger spirit and functional healthy foodie proposition.
The collaboration follows a phenomenal journey for The Gym Kitchen, which has seen the brand expand beyond its core chilled and frozen ready meals offer, across multiple retail categories – including food-to-go, yoghurts, pancakes, cupboard essentials, sausages and more.
Awareness through aligned partnerships, like this exciting collaboration with Chloe, form a major part of the brand’s growth strategy, to reach a broader target audience of active lifestylers.
Segun Akinwoleola, founder of The Gym Kitchen, said: “At The Gym Kitchen, we aspire to be a challenger brand. That means creating food that tastes great, is accessible but also affordable. We wanted to align ourselves with a fellow challenger making waves in her industry. She’s a winner on and off the field, a cultural connector, and an absolute force of nature. I’m super excited to have Lioness Chloe Kelly on board as the first ever ambassador for The Gym Kitchen.”
Chloe Kelly said: “I found out about The Gym Kitchen when my husband was on his nutrition journey, and I was always putting the food in the microwave for him on his lunch break. As a professional athlete, proper nutrition is essential to fuel my training, perform in matches, and support recovery. The Gym Kitchen products help me stay on track by providing the right food to power me through each day, both on and off the field.”
The Gym Kitchen x Chloe Kelly campaign launches nationwide this month.
