Ben & Jerry’s annual Free Cone Day celebration is back on April 14th, serving up free scoops of ice cream across the globe; from Brighton to Burlington, Mallorca to Montreal. For one day only, new and existing fans alike can get their hands on unlimited ice cream as Ben & Jerry’s aims to spread joy via its infamous chunky, swirly flavors.
The tradition began in 1979, and this year Ben & Jerry’s target is simple: spread more joy than ever before. Having served up 1 million scoops in 2023, this year’s aim is to go bigger and better: 1 million and one scoops, to be precise. That’s so many free cones, they’d be 17 times the height of Mount Everest, or reach one third of the way to space*!
“Free Cone Day is all about our fans. It’s our way of saying thank you with an international moment of togetherness. In 2026, our aim is to go even bigger!” said Jochanan Senf, Ben & Jerry’s CEO. “We want to hand out 1 million and one free scoops of ice cream across the globe to spread a little joy on the best unofficial holiday of the year!”
Free Cone Day began almost 50 years ago, when co-founders Ben Cohen and Jerry Greenfield wanted to serve up a ‘thank you’ to the residents of Burlington, Vermont, the home of Ben & Jerry’s. The now iconic ice cream company had survived its first Vermont winter (with record low temperatures of -25°F (-32°C)) all because of its loyal fans! What started as an ice cream giveaway from a single Scoop Shop, Free Cone Day has now cemented itself as a global celebration, with free cones available to fans in 13 countries.
How it works is simple. Ice cream lovers can line up at their local participating Scoop Shop on April 14th; and what’s even sweeter, there is no limit to the amount of times they can get their hands on a free cone! So, if fans are stuck choosing between a classic flavor like Chocolate Fudge Brownie and Cookie Dough, or a Scoop Shop exclusive like Cherry Garcia, or an ice cream with a mission like Sweet Mango Memories, they needn’t worry. Why choose just one, when they can try them all!
To find the nearest Scoop Shop participating in Free Cone Day on April 14th, and check opening times, visit https://www.benjerry.co.uk/scoop-shops/free-cone-day.
Participating locations in the UK are below:
Soho: 74 Wardour Street, London, W1F 0TE
Brighton: 41 Bond Street, Brighton, BN1 1RD
Edinburgh: 4 Castle Street, Edinburgh, EH2 3DW
Peterborough: 10 Exchange St, Peterborough, PE1 1PW
Windsor: 12 Peascod Street, Windsor, SL4 1DT
